The sweet period of LED lighting is coming
With the continuous deepening of the theme of energy conservation and environmental protection, LED lighting has received more and more attention and has become the first choice for the government to promote the transformation of public lighting. The lighting transformation that has taken place everywhere in recent years has fully verified that the era of LED lighting has arrived, especially the "blowout" outbreak of the market in the past two years, ushering in the "sweet period" of LED lighting.
It is understood that since the Ministry of Science and Technology promoted the "Ten Cities and Ten Thousand Lamps" semiconductor lighting application demonstration project, more than 1.6 million LED lamps have been used in 21 demonstration cities across the country, saving more than 164 million degrees of electricity. The highlighted energy-saving effect has brought huge benefits to the popularization of LED lighting. According to Wang Rongli, general manager of Guangdong Unilumin, after lighting renovation projects such as Guangshen Expressway, Hengping Expressway, Meiguan Expressway, Shenzhen Civic Center, Guangming New District, Qianhai New District, Baoan Central District, and mountainous areas in northern Guangzhou, Unilumin Technology has recently successfully won bids for streetlight renovation projects such as National Highway 107, Baoan Avenue, Baoan Qianqian Road, Xixiang Central District, Longgang Central District, and Pingshan New District, with the winning bid amount reaching 150 million yuan. Since then, Unilumin Technology’s street lights have flourished everywhere in Shenzhen.
Not only is this the case in Shenzhen, General Manager Wang Rongli also revealed to reporters that Unilumin Technology is currently also undertaking street lamp renovation projects in Beijing, Shandong, Hunan, Jiangxi and other places, with a total of approximately 10,000 lights. Mr. Wang told reporters that Guangdong Zhouming's goal in the first half of this year is 100 million and strives to exceed 200 million in the second half. The reason why he is so confident, Mr. Wang said frankly, is because Shenzhen is the front line of Guangdong Unilumin's lighting transformation and the frontier of reform. Shenzhen's recognition of Unilumin Technology is recognition of its excellent product quality and the company's brand and reputation.
Channel innovation embraces the mobile Internet
When outdoor lighting is booming, indoor lighting also begins to surge, and presents surprising new trends, the injection of new ideas and new models, giving indoor lighting, especially home lighting, a new dawn. With the advent of the mobile Internet era, companies with a keen sense of smell and the courage to break through and innovate have already noticed business opportunities and rejoiced. Shenzhen Unilumin Technology is one of them.
As the first pioneer company in the LED industry to take up the banner of e-commerce, Unilumin Technology has made breakthroughs and innovations through continuous exploration, pioneered the e-commerce O2O model, and is constantly improving and expanding this new business model. By integrating online and offline resources, we can open up the online and offline economies and form a perfect "closed loop". In addition to normal operations, the online flagship store will also serve as a unified logistics and warehousing platform for all offline distributors and dealers, reducing the logistics and warehousing pressure on offline physical stores. Offline physical stores can provide customers with good experience services and after-sales services. Offline dealers and distributors are not limited to physical store operations, but can also open their own online stores and micro-malls.
The future must be the era of big data. Everyone is an independent self-media and can become a dissemination channel for data and resources. The speed and influence of self-media development are obvious to all. In this wave of mobile Internet, Unilumin Technology has sensed the business opportunities based on the mobile Internet era, and believes that self-media will be a powerful tool to promote LED lighting into thousands of households, especially the power of WeChat. It is understood that Unilumin Technology has been making various attempts in WeChat marketing, WeChat shopping, WeChat red envelopes, etc., striving to create a service platform based on the mobile Internet, so that LED green lighting can truly spread to thousands of households. The author believes that using social tools such as WeChat to attract customer resources, gradually expand the influence of word-of-mouth, and form your own "fan economy" is undoubtedly the most cost-effective way to develop the market in this era.
The big era of small-pitch TV
As we all know, the display screen is the irreplaceable leading business of Unilumin Technology, and together with the lighting business, it forms the “right arm” of Unilumin Technology. With its continuous technological and product innovation, Unilumin Technology has been at the forefront of the industry and has become the leading supplier of LED display products and solutions in China. The recently launched flagship new product small-pitch TV (UTV series) has aroused strong market response. It is reported that it won a large order of US$8 million from XL Video, an internationally renowned audio-visual equipment manufacturer, at the new product launch conference, which is favored by the market.
With the needs of smart city construction, the demand for commercial display market is getting bigger and bigger on the one hand, and the requirements for quality are getting higher and higher on the other hand. UTV products just cater to the needs of the high-end display market and can replace traditional large-screen splicing display products. They have the advantages of seamless splicing of any size, clear and soft pictures, large viewing angles, low brightness and high gray, high refresh rate, modular maintenance, etc., and can be widely used in dispatching command centers (power, railway, water conservancy dispatching) , control and command center (public security, transportation, troop exercise command), monitoring and security center (communication, airport, high-speed monitoring), conference video center (conference room, conference center, video conference), information center (weather information broadcast, medical information release), demonstration center (exhibition hall, classroom demonstration center), studio center (cinema, TV studio) and other fields, are important carriers for the government, military, and enterprises to carry out information construction and management.
Compared with the traditional splicing TV (wall), the biggest advantage of Unilumin Technology UTV Super TV (wall) is that it can display a complete picture, and can be seamlessly and infinitely spliced in any size and shape, avoiding the phenomenon of the traditional splicing screen picture being divided, and perfectly showing the overall consistent soft picture. The large viewing angle and weak reflection give people a more comfortable sensory experience. It is reported that UTV products will be one of the important performance growth points of Unilumin Technology this year. Based on market demand and product advantages, the prospects of Unilumin Technology's UTV series products are widely optimistic, and may usher in a new "spring" in the commercial display market.
The LED industry is constantly developing and progressing, and enterprises must not fall behind. Continuous integration and innovation, and the implementation of "two-wheel drive" are Unilumin Technology's main strategy for the new year and the biggest driving force for its continuous advancement.
ANNA