Good service determines success or failure. High brightness relativity of LED display screen

In the outdoor media market, LED displays have become a popular display terminal due to their strong luminous brightness and support for automatic brightness adjustment. The display content is still clearly visible when sunlight directly hits the screen surface within a visual distance. However, "success comes with brightness and failure comes with brightness." As people's complaints about light pollution from LED screens continue to increase, many places have promulgated regulations for the management of LED displays in public places, and large cities such as Shanghai and Guangzhou are prominently on the list. The threshold for outdoor applications of LED displays has been significantly raised.

In order to rectify problems such as light pollution, it is becoming more and more difficult to obtain approval for outdoor installation of large screens, which means that high-quality installation locations are becoming increasingly scarce. For LED display manufacturers, it is increasingly difficult to achieve a breakthrough in outdoor applications. When outdoor applications are not enough to support performance growth, LED display manufacturers have set their sights on the indoor application market that was previously unreachable, and the improvement of LED display technology has become the confidence to enter.

Indoor space is limited, and traditional LED displays have the disadvantage of being grainy when viewed at close range. Compared with LCD, plasma and other products that display delicate images, they will inevitably not become the first choice for users. However, with the rapid rise of small-pitch LED displays, this shortcoming has been effectively made up for. The improvement of screen display effects makes LED displays qualified to challenge large-screen display products such as LCD and DLP, and the indoor market has naturally become the focus of many manufacturers.

However, small-pitch LED displays have higher technical thresholds and higher usage costs. At this stage, both from the production level and the application level, they are exclusive to the "rich". Under this circumstance, LED advertising machines with low usage costs and large shipments have become the best choice for most LED manufacturers.

Relying on the inherent advantages of LED displays, compared with traditional LCD advertising machines, LED advertising machines have many advantages in outdoor environments. For example, the screen brightness of LED advertising machines can reach 5000cd/m2. In outdoor environments, it is better than LCD advertising machines in terms of coverage and display effect.

Relevant research found that in the past year, although the share of LED display screens in the outdoor application market has shown a growth trend, the driving force for growth is not the increase in the number of screens, but the added value of the original screens. This also means that as the application market demand increases, the traditional extensive business model can no longer promote the development of the industry. If the LED display industry wants to maintain stable growth, it must take a refined route and refine market applications. The development of the indoor application market by LED display manufacturers and their heavy investment in outdoor advertising machines are new attempts at this change.

Referring to the development trajectory of LCD, plasma and other display products, in the large-screen display industry, when technology develops to a certain stage, refined services become the key to success or failure, and the LED display industry is no exception. Industry insiders believe that as LED display technology continues to improve, the provision of specialized solutions will become the key for LED display manufacturers to gain a foothold.