The secret behind: Dong Cheng LED enterprise Baotuan combat

The past three months, the new identity of chairman Dong Cheng entrepreneur Zhou Xianxi in Zhejiang Guang Pu Technology Co. Ltd. the reception and visit a number of old customers. Prior to this, his identity is chairman of Zhejiang East electronics. The same name "chairman", is also the person in charge of the enterprise, but Zhou Xianxi feel the burden is heavy I do not know how many times. He said: "I am the chairman of the body, maintain the Dong Cheng 11 is the success of the enterprise, but most of the Jiangshan Dongcheng lantern industry! "In Zhejiang, Zhejiang, East Sea Shengda double three factory, nearly 90 production lines to Nissan 25 million grain LED lights with bulb speed, the products are subject to the unified" Zhejiang comboom "logo are sold all over the country.

"We spent a lot of effort to create the Dongcheng lantern carrier, three months to test the success, can be said to have officially set sail. "Dong Cheng town Party Secretary Li Weijun said with emotion.

LED suffered a vicious competition, Dongcheng Industrial cold snap

As the biggest traditional holiday lamp domestic production base, in 2010, Dong Cheng has just completed a comprehensive upgrading of industrial transformation, the majority of enterprises to energy saving and environmental protection as the main feature of the LED lights with light bulbs, which once illuminated the Dongcheng Industrial Development Zaizhuhuihuang bright future. But the weather is unpredictable, in 2011, Dong Cheng LED industry experienced a raging cold wave in Guangdong, Zhongshan Woodlans enterprises as the representative of the market speculators, set off a wave of the Dong Cheng Enterprise vicious competition in the reign of terror. Dong Teng LED enterprises in this vicious competition exposed a lot of deficiencies: most of the small scale of production, the product is not the core competitiveness of the low-end, backward equipment, management is not standardized...... These "congenitally deficient" let Dongcheng LED enterprise be caught off guard front the attack, many enterprises are facing the challenge of vital importance immediately.

At that time, panic filled the entire LED industry, especially the smaller enterprises, the greater the pressure facing. Almost every day entrepreneurs find the leadership of our town, kept asking 'how to do?' There is, this is over even pessimistic predictions' Dong Cheng LED industry ". "Dong Cheng town mayor Li Wanxin recalled the scene, and a solemn tone.

Government and enterprises jointly solve the problem, LED aircraft carrier turned out

In the face of hitherto unknown difficulties, Dongcheng Town Party committee and government leaders also spent a sleepless night. How to make the LED industry quickly out of the woods? What lessons should we learn from it? Dong Cheng entrepreneurs on the problem, party and government leaders on the problem. They sat down again and entrepreneurs to find out the crux of the problem and seek countermeasures.

In order to better understand the current market situation, the town Party committee, the government pay, organize entrepreneurs to Guangdong, Jiangsu, Shanghai, etc.. "Dong Cheng LED enterprise as the price in the low-end stragglers and disbanded soldiers, fighting in the same market, technology investment, the introduction of high-end talent, new product development and other aspects of advanced enterprises compared to the gap is too big. "Down some research, the light industry Chairman Yang Sheng Haisheng of deep feeling.

The crux of the problem is found, it is imperative to come up with countermeasures. In the face of vicious competition, Dong Cheng enterprise only unanimously, to hold together to form a clique, complementary advantages, to turn the tide. It has gradually become the Dongcheng Town Party leaders and entrepreneurs consensus. Build up by a number of companies gathered from the LED enterprise aircraft carrier bold ideas began to surface.

In June 24th, the new company by Zhejiang East electronics, light industry, coastal Shengda Zhejiang Feitian lighting, Zhejiang Daming photoelectric light industry, Zhejiang, the Li Wei Zhejiang good lighting technology, Zhejiang Shuangli photoelectric, light industry, coastal sea Wan Xin Jia Yang, Taizhou Huajing photoelectric photoelectric, coastal Dongxiang 11 enterprises established recombinant photoelectric Zhejiang Guang Pu Electronic Technology Co., Ltd. was formally established. "The establishment of the new company, witnessed Dong Cheng entrepreneurs face difficult overall awareness and abandon the immediate interests of extraordinary courage. "Li Wan said. He told reporters: in order to set up a new company, the owners of these 11 companies with their families in the three opened a day and a night of the meeting. At the meeting, everyone spoke freely, eliminating all ideological concerns. The establishment of the new company, chairman and general manager of only one, take the idea directly from their "boss" into the rest of the collective will obey the company's "director", this is indeed a difficult process for these psychological changes of peasant entrepreneurs, but as long as favorable to the whole industry development, they are willing to make sacrifices. In July, the company was officially put into operation, LED aircraft carrier began to test the water.

Seek long-term development, industrial upgrading endless

"Since Zhejiang comboom" run for three months, the production step on the right track, Nissan LED lights with light bulbs 25 million grain production capacity accounted for LED, Dong Cheng industry 70% and 60% of the city, in addition, 11 groups of the original enterprise market share has been consolidated, purchase channels, sales network has widened the sharing of resources complementary advantages in raw materials, production costs and management costs decreased significantly. It is expected that in 2011 the output of more than 2 billion grains, the output value of 150 million yuan, sales revenue of $130 million, profit and tax of 12 million yuan. Zhou Xianxi said with confidence.

In fact, the "Zhejiang comboom ship" LED "aircraft carrier carrying the LED industry development prospect of dongcheng. At present, Dong Cheng is speeding up the construction of the lion mountain industrial agglomeration area, give priority to the implementation of 120 acres of land targets, promote the production of LED photoelectric