Sony CEO:OLED TV is the direction of development

The world's second largest consumer electronics industry executive Sony (CEO) Howard Stringer on December 11, 2007 in Tokyo, Japan held a press conference to announce the direction of development in 2008. It is reported that the company will be put on the main network and Sony game consoles PS3, and strive to increase the production of the company's panel.

Howard Stringer pointed out that Sony will expand its own product line to other consumer products, such as mobile phones, the first development of PS3 and PSP connection network. The company will begin to develop the 3 year plan to build a network in April 1, 2008.

It is understood that Sony's network plan will allow Howard Stringer to achieve his business strategy, that is, through the integration of games, movies and music services, driving sales of PS3. PS3 sales are still lagging behind rival Nintendo (Nintendo) Wii and Microsoft (Microsoft) Xbox 360.

Sony spent a lot of effort, trying to increase the sales of PS3, before the price strategy to obtain the preliminary results. Howard Stringer in the day before, Sony in October 2007, PS3 announced the price game down $100 for 80GB, and after the launch of 40GB models, the success of stimulating consumer demand, in 1 months, the United States of all kinds of PS3 total sales exceeded 100 thousand units, is the first victory.

Sony in addition to the firepower on the game, the company in 2008 the focus of the other 1 efforts is to develop OLED panel, but for the development of the way, Howard Stringer did not do more explanation. However, in fact, in the days before Sony was announced, will officially launch a 11 inch OLED TV in December 1, 2007, priced at about 200 thousand yen (about $1743), the monthly production will be 2000 units. The company in 2008, will be expected to rely on the world's first commercial OLED TV, with a lot of profit.

In addition, Howard Stringer also reiterated that the company's 2007 fiscal year (April 2006 - April 2007) operating performance, will meet the original profit expectations.

Analysts hold positive views on the future development of Sony. Investment institutions Mizuho Investors Securities support Sony development network strategy, the agency analyst Mitsuhiro Osawa said, Sony will therefore be expected to profit high.

Source: pcshow