2013 global supply of organic EL TV reached 2 million 800 thousand units

U.S. iSuppli released organic EL TV market forecast. Forecasts show that although the possibility of organic EL TV growth is large, but the market is still in its infancy, it is difficult to compete with LCD TV and PDP tv. 07 years of organic EL TV supply of 3000 units. Supply is expected to show substantial growth in 2013 after. It is expected that in 2013 the supply of 2 million 800 thousand units, from 2007 to 2013, the average annual growth rate of 212.3%. On the other hand, 07 years of sales of $2 million, is expected to reach $1 billion 400 million in 2013. The average annual sales growth rate was 206.8%.

07 years in December, SONY listed on the 11 inches of organic EL TV XEL-1, the market for the first time appeared organic EL tv. SONY to $1800 ($200 thousand) at the price of XEL-1, but iSuppli predicts that the purchase is only limited to the rich, well versed in technology, the supply will remain small. In addition, according to the analysis of the price of 200 thousand yen, SONY will lose money each. Toshiba and Panasonic industries and other companies are also planning 09 years involved in organic EL TV market, but iSuppli said the main purpose of these companies to participate in the market is to prove to the industry to be able to produce organic EL tv".

ISuppli believes that, in order to make the organic EL panel in the market influence, we must solve the existing problems. One of the problems is the low efficiency of active matrix organic EL panel manufacturing process. With the increase of screen size, the yield and productivity are getting lower and lower. Therefore, it is expected that in the next few years, the active matrix organic EL panel will be mainly used in smaller mobile phones and portable media player. In addition, short life is also a problem.

However, the organic EL panel has been mobile phone and portable media players and other portable products, is also expected in the organic EL TV, mobile equipment, mobile TV and kitchen TV and other small screen TV field spread. In addition, due to the right price can be manufactured with LCD TV, PDP TV and other TV rival big screen TV organic EL panel, in the long term growth prospects.

Source: Nikkei BP