Single channel sales Wenzhou LED industry reshuffle

In the case of the traditional industry profit is getting lower and lower, many companies choose to transition into the emerging industries, in addition to the most popular photovoltaic industry, many companies choose to enter the LED industry. Since last year, there have been LED investment hot phenomenon, fierce market competition, also led to a lot of enterprises have no profit status of orders, resulting in Wenzhou some enterprises closed, LED industry also is facing a new round of reshuffle.

LED overcapacity

Right now, LED is no longer strange, lighting market can also be seen everywhere. Because of its energy-saving emission reduction characteristics, known as the fourth generation of light source LED industry attracted the attention of investors.

In recent years, Wenzhou many traditional enterprises "red hand" into the LED industry, want to catch this car "express", however, found in the enterprise racking his head to enter the industry, LED industry overcapacity.

LED lamp production can be divided into three steps, the first step is the chip manufacturing, the technology firmly in the hands of a few companies. In Wenzhou, there are a few skilled companies just do the second step - package, is the chip processing Cheng Guangyuan, but more enterprises are purchasing LED light, with a lamp holder and a power supply, assembled into a complete lamp, which is also known as the third step, almost no technical content too much.

Like other emerging industries, the LED industry overcapacity mainly in the low end of the low-end products, while the upstream high value-added products. Affected by the international economic downturn in recent years, Wenzhou Yueqing some export enterprises have launched the festival lamp with LED lamp, generally speaking, these business owners are direct procurement of LED light source, and then assembled production. In fact, almost all companies are able to produce LED holiday lamp belt, the product does not feature, after the export is only to earn processing fees, such a mode of production also did not bring higher profits for the industry.

Insiders told reporters that the package still requires a certain technical content, such as solving the problem of heat dissipation, delay the life of LED lamps. The idea that the technology can easily win the market, but the unexpected discovery, due to vicious competition, a lot of poor quality LED lighting flooded the market, pulled down a reasonable profit margins, which makes companies caught unprepared.

Weight reduction

The fierce competition in the market makes the "price war" become an important means of competition. Reporters learned that, since 2012, LED lamp prices continued to decline, a decline of more than 1/3. According to the network terminal to collect the price trend of the brand, the past six months, the average unit cost of LED lights from 12.08 yuan / watt down to $6.93 / watt, a decline of 43%.

This terrible data make companies feel the "cold" in Wenzhou, a company engaged in the LED assembly business owners told reporters that the price decline that companies have no profit at all, now enterprises are in hard state. In fact, Wenzhou has emerged a number of LED assembly enterprises closed down, the first half is still in production, and now can not find the enterprise. There are many enterprises relocation situation.

Reporters learned from the Wenzhou economic and Information Technology Commission, Wenzhou LED professional manufacturers only more than 10, the annual output value of about 400 million yuan. Lighting enterprises can be involved in LED assembly is more than and 100, the technical content of these enterprises is not high, LED products are light and serious.

In fact, Wenzhou LED market is relatively simple, basically relying on engineering lighting, such as LED street lamps, a large part of the government procurement. Insiders said that the civilian market competition is more intense, Wenzhou some enterprises lack their own brand, and some foreign brands prices are low and take the initiative to cut prices, the price of domestic brands in this market gap, it is difficult to enter. Enterprises in order to adapt to market demand, but also reduce production costs, so that it is difficult to guarantee the quality of products, part of the life of LED lamp bulbs have been shortened (originally 2-3 hours, now less than 15 thousand hours). In such an environment, if the project orders can not be connected, many companies are facing bankruptcy.

Wenzhou City Commission by letter of the relevant responsible person also suggested that, in addition to guiding the local procurement of streetlights give priority to local enterprises, the government is also considering to give appropriate subsidies for new energy production enterprises, supporting enterprises especially the sustainable development of start-up enterprises.

Large space for future development

Not only in Wenzhou, the country's LED industry are experiencing reshuffle, the majority of LED companies lack technology, chips and other core parts, a high degree of dependence on imports. Enterprises do not have the strength of R & D, rely on plagiarism, big price war, so that the market is not standardized chaos.

The face of market chaos, then, LED industry as well as prospects?

In several lamps Market in Wenzhou, LED lamps have occupied half. Xin Xin LED lamp firm Zhang Ru said. For the popularity of LED, Wenzhou is considered to be in the forefront of the province. However, due to the rapid development of LED in previous years, so now need to slow down to digest. "

Zhang Ru introduction, she has camp for seven or eight years, initially wholesale lighting, has now set up a LED enterprise. Now, as long as the lamps can be used on the project will be changed to LED, many people are more willing to choose LED lamps.

In China, incandescent lamp has stopped production, at present the main light source is energy-saving lamps and LED lamps, although the price of LED lamps than ordinary energy-saving lamps nearly doubled, however, LED lamp energy saving than energy-saving lamps 50%. For future development, Wu Zutong