OLED technology in the TV market development opportunities?

December 11, 2007, SONY last week at the FID 2007 Conference on the display of the 11 inch OLED TV, undeniable with extremely outstanding image quality. But iSuppli pointed out that due to the current OLED TV market is still at the initial stage (SONY OLED TV is the first production and sales of products to customers), when expected with LCD or PDP (plasma display panel) TV powerful competition is clearly unrealistic.

But it begs the question: will OLED TV be able to compete with LCD and PDP TV?

"It's a challenge for OLED to assume that investment has gone into other technologies, catching up with LCD and PDP TV. "The Paul Semenza of the iSuppli display is on FID 2007. But the performance of OLED is beyond doubt, it has a lot of opportunities in the display technology (may be mobile applications). "

SONY became the first to enter the OLED TV ring warrior, due to the launch of the 11 inch OLED TV priced at $1800, the target population for a wealthy and technologically savvy customers, expects shipments of this part will be very few. And even if the price has been so high, every OLED SONY TV sale is losing money trading. Some brands, including East Pine, Panasonic, may enter the OLED TV market in 2009. The main motivation for them to enter the market is to convey to the industry the ability to produce OLED TV information.

Problems and advantages of OLED:

Semenza stressed that despite the obstacles faced by OLED, iSuppli does not underestimate the prospects and potential of OLED technology. Just OLED before the actual impact on the market, but also need to cross a series of basic technology and market challenges.

One of the challenges is AM (active matrix) OLED panel manufacturing process inefficiencies. With the expansion of the size of the OLED display screen, the yield and the loss of the products also become larger. As a result, AMOLED products in the next few years will be small screen (mobile phones, personal video player) development. OLED vendors have been working to improve the yield and efficiency of small size displays.

In addition, the life of OLED material is still a problem for those products that require long life (such as TV). Coupled with this technology comes from a single source of raw materials, AMOLED suppliers can not guarantee large quantities.

Of course, there are many advantages of OLED TV. For example, OLED TV does not require backlighting, compared with other technologies have the potential for energy saving. Since the backlight is not required and only a single glass substrate is used, the OLED TV can be made very thin. In addition, the reaction time of OLED TV is also very fast, there is no motion blur (motion blur) phenomenon in the viewing, and the color gamut is relatively wide.

ISuppli predicts that the global OLED TV market will grow at a CAGR of 212.3% from 2007's 300 units to a total of $2 million 800 thousand in 2013. In terms of revenue, the global OLED TV will reach $1 billion 400 million in 2007 ($2 million) in 2013, a compound annual growth rate of 206.8%.

Potential is the most important:

The OLED has been in the mobile phone, personal video player and other small portable devices with small size panel to play a role, OLED TV for automotive infotainment, mobile phone TV, kitchen TV or other hopes to increase this hypothesis of small screen TV consumer electronics applications is based on. OLED TV industry is the main challenge is to create a reasonable price, can compete with other TV technology, the panel is large enough, iSuppli still believe that OLED TV is promising in the long run. Lower energy consumption, longer life expectancy, bigger size and better price will eventually help OLED TV to be competitive, but it will also find its place in the need for small TV applications.

Source: China Semiconductor Lighting Network