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Exceeding 10 billion yuan, Suzhou releases cultural tourism metaverse action plan

With the implementation of the Metaverse in various industries, the speed of empowering traditional industries is accelerating. In the field of cultural tourism, Metaverse can not only help build an online-offline integrated business format, but also promote its digital transformation.

Recently, the Suzhou Municipal Bureau of Culture, Radio, Television and Tourism formulated the "Suzhou Municipal Culture and Tourism Metaverse Action Plan (2023-2025) (Draft for Comments)" and publicly solicited opinions from the public.

The plan mentions that the high-quality development of cultural tourism will be integrated into the new practice of Chinese-style modern Suzhou, promote the deep integration of digital technology and cultural tourism resources, promote the innovative development of the Suzhou cultural tourism metaverse industry, and build Suzhou into a nationally influential cultural tourism metaverse demonstration city.

The goal is to strive to have the scale of Suzhou’s cultural tourism metaverse exceed 10 billion yuan by 2025 and form 2-3 cultural tourism metaverses with national influence. 产业园区,形成30个应用场景示范项目。

 15 development priorities

 1. Pay attention to the utilization and construction of metaverse infrastructure. Accelerate the upgrade of cultural tourism Yuanshitong Based on the information network, build an integrated and localized cloud computing capability system, and build a national cultural big data Suzhou professional center.

 2. Innovative digital production tool applications. Focus on key technologies such as 3D modeling, dynamic capture, real-time rendering, simulation, and multi-modal AIGC to create an open platform for the basic technology of the cultural tourism metaverse.

 3. Encourage terminal equipment production and research and development. Carry out research and breakthroughs around key performances such as expression recognition optimization, positioning tracking, intelligent interaction, and portability. Launch a batch of AR/VR-based virtual reality terminal products. Proactively lay out multi-sensory interaction technologies such as tactile feedback, multi-mode sensing, gesture and eye tracking, and brain-computer interface.

 4. Form a Suzhou characteristic standard system. Support leading enterprises, industry associations, and industry alliances in Jiangsu to formulate basic common standards around term definitions, reference architectures, applicable guidelines, etc.

 5. Create a cultural and tourism metaverse innovation ecosystem. Accelerate the formulation of supporting policies for the development of the cultural tourism metaverse industry, and establish an innovation alliance committee composed of key upstream and downstream enterprises, scientific research institutes, and digital science and technology innovation carriers.

 6. Promote the clustered development of the cultural tourism metaverse industry. Encourage the Yuan Universe Industrial Demonstration Park, Yuan Key functional platforms such as the Universe Industry Innovation Experimental Zone are gathered together, striving to build a cultural and tourism meta-universe industry cluster with complete industrial chains and concentrated production factors.

 7. Create a cultural tourism metaverse innovation laboratory. Relying on the advantages of local entities in Suzhou, we will accelerate the construction of a cultural and tourism metaverse innovation laboratory led by leading enterprises, supported by universities and institutions, and coordinated by various innovation entities, and promote the in-depth integration of industry, academia, and research.

 8. Innovate the tourist experience model of scenic spots. Make full use of AR, VR and other technologies to improve the quality of scenic spot products, and encourage the expansion of cultural tourism metaverse scenarios and applications.

 9. Optimize the presentation effect of performing arts activities. Support the development of virtual performing arts activities, guide the in-depth integration of holographic projection, somatosensory interaction, virtual digital human and other technologies with events, concerts, and concerts to achieve dual channels of "reality + virtual" presentation.

 10. Reconstruct the protection and utilization methods of cultural and cultural resources. Reconstruct the cultural relics resource protection model, create a "one city, one hundred museums" digital space, build a number of distinctive metaverse museums, strengthen the exchange and sharing of global high-quality cultural and museum resources, and encourage the development of cultural and museum digital collections.

 11. Empower the digital operation of large-scale festivals and exhibitions. Using Metaverse technology to empower “Hanshan Temple New Year Listening” "Bell", "Rolling the Fairy" and other traditional festival activities, explore one-stop cloud services at the Grand Canal Cultural Tourism Expo and Suzhou Cultural Expo, bringing exhibits into the online virtual space. 16px; text-indent: 0px;'> 12. Transform cultural and artistic training and communication methods. Accelerate the digital development of cultural and artistic training such as Kunqu Opera, Pingtan, and Suzhou Opera, and build a virtual cultural and artistic training space. SimSun, Song Dynasty; font-size: 16px; text-indent: 0px;'> 13. Create a platform for digital content creators. Develop the creator economy and promote the transformation of content production from professional user-generated content (PUGC), user-generated content (UGC) to artificial intelligence-generated content (AIGC).

 14. Strengthen the supply of high-quality content elements. Utilize digital image processing, virtual reality, augmented reality and other technologies to accelerate the digital transformation, storage and development of excellent cultural resources such as cultural heritage, artworks, books and documents.

15. Accelerate the market circulation of content products. Actively explore the pricing mechanism for cultural tourism content products, establish a cultural tourism metaverse content product asset catalog, and explore the construction of a cultural tourism metaverse product trading platform (digital content blockchain rights confirmation and trading platform).

Time for soliciting opinions or suggestions: September 11 to September 16, 2023 < p style='margin: 16px 0px; padding: 0px; color: rgb(71, 71, 71); font-family: "Microsoft YaHei", 微软雅黑, SimSun, 宋体; font- Capture, multi-modal AIGC to the implementation of technologies such as blockchain and digital collections. At the same time, we provide support measures in policy, finance, talent, intellectual property and other aspects. It will be of great benefit to the specific implementation of the development of the cultural tourism metaverse and to help Suzhou build a nationally influential cultural tourism metaverse demonstration city!

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