Bustling lots show giant LED electronic advertising screen MO forget planning EIA

Can see the rise of open "fashion magazine in the street". Recently, in the bustling commercial district of Nanjing City, Xinjiekou Gulou, Hunan Road, Nanjing, the Central Mall, Xintiandi, Hanzhoung Jinlun Golden Eagle stores and many other businesses have rebuilt a new facade, after the most dazzling is a lot of new giant LED advertising screen. At the same time, many real estate developers are also on the walls of their property, showing a substantial LED advertising screen.

Beautiful picture of the commercial advertisement, or luxury image display, occasionally interspersed with some public service ads, compared with the traditional screen advertising, does give people find everything fresh and new feeling.

The marriage of advertising media and urban lighting ""

"I think these LED color advertising was beautiful, like a big TV, also make the city more modern. "In an office building in Xinjiekou as department manager Mr. Hu Hai was studying in the United States, he said, is more common in foreign LED color ads, notably the New York Times Square, where the LED giant screen attracts the world's attention. In July this year, Xinhua news agency, New York Times Square rented a largest area of the optimal location of LED advertising, for the national image and its propaganda, caused widespread concern in the foreign media, even some foreign comments that "this is an important step in reshaping the global image of China".

"Outdoor LED biggest advantage is beautiful, and combined with the city lighting, energy saving and environmental protection. Ma Liangqi, director of the Nanjing Municipal Bureau of urban landscape landscape, told reporters that the development of Nanjing LED electronic screen is considered late, at present, Beijing, Shanghai and even an area of thousands of square meters of electronic screen.

A technical personnel engaged in the installation of outdoor LED electronic screen told reporters that the environmental characteristics of LED is quite prominent, no ultraviolet and infrared rays, no heat, no radiation, small glare, long service life, no pollution and waste Recyclable, no mercury, you can safely touch belongs to the green lighting. The LED advertising screen, it is based on these advantages invented a new type of advertising media.

Reporter learned that the investigation, in order to meet the Youth Olympic Games will be held in Nanjing City, to enhance the overall image, began to develop consciously to encourage and support the outdoor LED electronic screen in Nanjing city in recent years. 2005 years ago, the city of Nanjing, only an open LED screen; to now, the city's open-air LED electronic screen has nearly 40, of which the largest area of more than and 400 square meters, the smallest also more than 100 square meters.

"Government's support for LED electronic screen, it can play a role in the scarcity of advertising resources, for more customer service. At the same time, when you encounter a large social activities, you can also publish some public service ads or announcements on these electronic screens, easy to control. "An advertising industry admits.

"Burn" to "take cities and seize territory"

"LED electronic screen in Nanjing, in addition to some real estate developers self development, the vast majority are Beijing, Shanghai, Guangdong and other foreign advertising companies to the trader, many of them have venture capital and foreign capital background. Local advertising companies have little strength to participate in the investment, most of the state is still wait-and-see. A local advertising company executives broke the news to reporters, most of the current LED electronic screen investors are at a loss, belonging to the burn phase".

The CEOs to reporters calculations, the investment of a 400 square meters of LED electronic screen, wall rental needs at present million materials in accordance with the cost close to ten million yuan, if the term is 5 years, the annual turnover of less than 7 million yuan will be a loss. High cost, led directly to the current LED electronic screen advertising price high.

"Some capital dare to put in, is considering the layout of the national strategy, after all, the geographical position of commercial center is scarce resources. Moreover, the government's policy orientation, will gradually exert power. Gao Rong, chairman of the Shanghai foreign trade and economic advertising company believes that these capital bet on the future. Is to seize resources, take cities and seize territory, their real purpose. "

It is understood that in recent years, Nanjing has been in the advertisement, and from the beginning of last year, to stop the approval of the top advertising, has now completed 90% of the existing stock of roof advertising cleaning. Urban Management Bureau official said, the next floor of Nanjing, but also on the floor advertising, floor advertising remediation.

Once found no place to invest, outdoor advertisers are still in wait-and-see, finally had to squeeze into the LED electronic screen, so the development prospect of the outdoor electronic screen is bright. "Nanjing poly head of the hall of high analysis.

"Color flashing" need standardized management

Is perhaps the smell of the huge potential of the market, many real estate developers are "kill" in this field, in their own building on the wall hang LED electronic screen, no customers simply promote their development.

"The fact that Nanjing's LED electronic screen development is still a bit too fast, especially in some traffic crossroads, on both sides of the main road, should not set up, not only affects the traffic safety, also increased the light pollution in the city. "An advertiser told reporters that he was driving through the night in Xinjiekou and other downtown areas of the most painful, the intersection of eyeful is full of bright LED lights, shaking the screen, a serious impact on his observation of traffic lights.

It is understood that the Beijing city in early 2008 on the introduction of the outdoor electronic display setting standard, the