Analysis of the export of Fujian LED lighting fiery pains"

From the beginning of the second half of 2011, the domestic export type lamps and lanterns enterprises day seems to be more and more difficult. While suffering from overcapacity in the industry, the domestic LED civil market is difficult to promote and other problems, while facing a decrease in foreign orders, rising export threshold pressure. Until this year, the lighting industry "a frost" miserable scene seems to usher in a "cloudy", let the industry see hope, especially in the second half, the reporter survey of Fujian enterprises, without exception, optimistic about the second half of the year, many companies are working overtime production, even some enterprise orders are routed the next year. However, even with the ashes of the opportunity for enterprises in Fujian road is not smooth.

Xiamen exports to other major producing areas of the country's envy and jealousy hate foreign trade has always been the strengths of Xiamen. According to "China Customs" magazine recently released "2012 - China's top 100 foreign trade city" list, Fujian, Xiamen, Quanzhou, Fuzhou, Longyan and other four cities on the list. Among them, Xiamen ranked fifth in the country with a total score of 75.6 points. In the field of lighting, Xiamen has always been a model for the domestic high-end energy-saving lamp exports.

Compared with Guangdong, Zhejiang, Jiangsu, Shanghai and other provinces and cities of light source, the production of lamps, regardless of the number of enterprises, the annual output value of exports, or Xiamen, Fujian and even the whole advantage is not prominent, but in the high-end energy-saving lamp production, Xiamen is superior, the product price is relatively higher than other areas of many. China's energy-saving lamp production accounted for 80% of the world's total energy consumption in Xiamen last year, exports accounted for more than 15% of total exports. In Xiamen, want to do low-end products are not realistic, because there is no relevant industry chain. Compared to other light sources in the country, and now Xiamen is synonymous with high-end.

Xiamen lighting exports exceeded $1 billion last year. The deputy director of the Xiamen City Economic Development Bureau of Fujian province energy-saving lamps export base Xiamen Topstar lighting, President of the chamber of Commerce Chairman Deng Jianhua told reporters, from the product structure, energy-saving lamp steadily, still occupies the dominant position; LED products become the main driving force of the lamp. From the market distribution and structure, lamps export country / region number increased to 145, the ability to open up the market to further strengthen; the biggest export market is still the North American and European market, but the decline in the proportion of emerging countries; market share continues to expand, including Russia, Brazil, Philippines, Mexico ranked among the top 10 export markets. The United States, the European Union is still the main export market for energy-saving lamps in Fujian.

In terms of LED lamps, according to the Fujian Bureau of quarantine statistics, in the first quarter of this year, Fujian exported 309 batches of LED lamps, $16 million 174 thousand, an increase of 27.7% and 1.36 times. Quanzhou export electric light sources and lamps showed a substantial growth. Quanzhou's main exports of solar lights, LED lights and electronic energy-saving lamps, and more than 90% of them for solar lights. From the above data, there is no denying the fact that despite rising labor costs, raw material prices, the appreciation of the renminbi and the technical barriers to trade and other adverse situation, Fujian enterprises are still made in other domestic lighting areas the envy of the performance in export. However, a booming export market in Fujian lamps will also face more severe international market.

Export threshold is getting higher and higher enterprises into a vicious cycle

We see that the overseas lighting market demand for better and more obvious. At the same time, due to the continued depreciation of the dollar against the yuan, resulting in the only advantage of Chinese made LED products - the price advantage is weakening, LED lighting exports is not easy. In contrast, the European market as the European debt crisis eased, Europe seems to have seen the dawn. However, in the face of Japan and South Korea and the European local brands PHILPS, OSRAM, etc., the lack of technical advantages of the Chinese brand is difficult to make a difference in terms of price advantage. The EU is also the highest demand for imports of LED products. Since February 1st this year, all exports to the European Union need to strengthen the EMF (electromagnetic field) aspects of the test, in order to assess the impact of electromagnetic field around the lighting device on human health.

September 1st, the European Union on directional lights, LED lights and related equipment ecological design requirements officially entered the first phase, the product energy efficiency requirements, functional requirements and information requirements to meet the new regulations. Such as LED and other energy efficiency requirements increased by 2.5 times. LED products into the EU market, must comply with the safety requirements of the directive. In addition, LED products also need to comply with the relevant provisions of the law of conformity assessment procedures, the only way to add CE logo, the smooth entry into the EU market.

Fujian Optoelectronics Industry Association of experts told reporters that Europe's energy efficiency requirements are mainly represented by the EU's ErP requirements. ErP directive and LVD directive, EMC directive, the EU has also been included in the CE system. Therefore, the relevant products are required to comply with the requirements of the ErP can be marked on the product nameplate CE mark and a designated body responsible for market supervision, the EU's mandatory requirements. The EU is the main export area of Fujian light source and lamps, the introduction of the new regulations is bound to affect the production of energy-saving light sources and lamps in Fujian.

Fujian Lighting Association Secretary General Wu Yiyu warned, "the EU response to the crisis, is closely related to the dynamic information law and the European Commission bulletin, ahead of response measures, especially the specific requirements to clear their own product labels, in order to take time for the implementation of laws and regulations in time; two is the timely adjustment of product structure, strengthen the efficiency of product design the light source, improve energy efficiency in technology, so as to adapt