10 Quanzhou enterprises selected in Fujian province LED preferred product supplier list

LED regional brand visibility in the terminal market has yet to be upgraded, pictured County, LED night project completed

Recently, the Provincial Bureau of information technology, the provincial economic and Trade Commission, the provincial quality and Technical Supervision jointly issued LED preferred product supplier list, the province's 61 LED companies were selected, the list of the top 10 companies in Quanzhou. Analysts believe that the release of the directory is not only in the province's LED industry plays a leading role in the demonstration, the more profound significance lies in the consolidation of the industry chaos, started the regional brand.

Disorderly competition contusion Growth Enterprise

In the list of suppliers of LED preferred products in Fujian, the reporter saw the name of the 10 optoelectronic companies in Quanzhou, such as Ted optoelectronics, blue hi tech, harmonious optoelectronics, AI and Dan optoelectronics.

"We've been looking forward to this day for a long time. "Fujian blue high-tech development limited company chairman Huang Ernan said," the LED industry access threshold is low, the laws and regulations are not perfect, the entire industry showing a hitherto unknown chaos, it is up to the government to intervene to rectify the. "

In fact, this is also a considerable part of the LED senior insiders view. Especially in the province can be selected and the quasi LED optimal supplier list of enterprises, in fact, quite a few have been famous in the industry, or business growth is good, but due to the lack of visibility in the consumer market, they are either covered by major brands of light, or by small manufacturers of promotional "down".

Philippines (Fujian) Electronic Lighting Co., a responsible person believes that hurt disorderly price war on the industry, the growth of enterprises is deprived of the end of the market. Currently, LED civilian lighting penetration is not high, the general lack of consumer awareness of the ability to identify products, choose to show either brand, or cheap two extremes. People really want to buy LED products, will not hesitate to change the brand at a high price, and even low-end products can not find their own living space through electricity supplier channels.

Shuffle adjustment to increase regional brand visibility

In recent years, the number of domestic LED enterprises gradually, and the market demand has not been fully released, serious excess capacity, some small businesses to bypass the technical level, the use of inferior materials, started the price war.

It is understood that, due to the high cost and high technology content, whether it is indoor lighting, or outdoor lighting, the price of LED lamps used in traditional lamps 8-10 times. To indoor lighting with the light bulb, for example, the international brand PHILPS, Panasonic and other bulbs in a price of 100 yuan or more, the domestic LED bulb prices are generally around $40, or even less than $30. Really do LED energy-saving environmental protection research and development of enterprises, the price is not even the cost of selling back. A person in charge of the industry helpless ridicule road.

And most of the LED enterprises in Quanzhou focused on the downstream packaging, application links, terminal price war on the entire region of the LED industry can be fatal. In this case, the domestic LED industry reshuffle has started from the beginning. Since the spring of this year, Guangdong LED a large number of business failures, remove the excess capacity and the enterprises are not competitive.

With the warning, the same as LED in Fujian Province, with the launch of LED preferred supplier list, to focus on the cultivation of the road of the brand strength of a number of enterprises, in order to increase the regional brand in the consumer market visibility.