The recent LED incandescent lamp sales is not easy to make money "the last radiance of the setting sun"

LED lighting as the representative of energy-saving environmental protection industry has been a popular choice for the transformation and upgrading. However, in the traditional industry for many years of business, now the new energy industry does not seem to be easy to make money. The slightest mistake, even The whole army was wiped out. danger.

In contrast, due to a large number of enterprises toward that rivals significantly reduced LED transition, coupled with the European market of incandescent lamp caused many incandescent lamp manufacturers stockpile tide, but recently made a fortune.

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Former blue ocean is now the hottest Red Sea

Business is difficult to do ah, did not expect the risk of this industry is bigger than the traditional industry. Talking about the current situation, the town of a LED business owner Zhang Xinmin can not help but depressed told reporters.

In last year, the government's instigation, Zhang Xinmin was in the garment business will sell the factory, with 40 million yuan into the LED industry business, hope in this new industry is known as the sunrise industry in the gold mining. However, two years have passed, Zhang Xinmin's business has not yet profitable, or even at the edge of loss.

In the current rapid development of the domestic LED industry, Zhang Xinmin's experience has become a microcosm of many new LED companies.

In recent years, along with the country to promote energy-saving emission reduction and low carbon economy popular, LED lighting industry development momentum is extremely rapid. Ministry data show that from 2011 to 1 in April, LED investment in the industry to maintain rapid growth, the amount of investment has more than 30 billion yuan, the growth rate of more than 90%, becoming a veritable investment hotspot.

Today, LED enterprises are as many industry giants and venture capital institutions to buy "xiangbobo". Only recently, Han's laser (002008), de Ho Runda (002005), Konka and other listed companies, will have the stakes in Shenzhen LED enterprises are big acquisitions or capital injection; and Shenzhen Ruifeng photoelectric (300241) has just received a $80 million venture capital investment; Lei Manguang (300162), the state of science and Technology (300232) and many other LED giants have announced in LED lighting.

However, the LED industry in the rapid development at the same time, more and more professionals are worried: the influx of capital from all walks of life, whether it will lead to increased competition and undermine the industry is still in the growth period.

In fact, such concerns are justified. In a lack of industry norms in the growth industry, the influx of a large number of competitors, resulting in the final outcome, is bound to low price competition. LED, the former blue ocean has become the hottest of the Red Sea, like Zhang Xinmin such a novice apparently lack the ability to rely on the market.