LED big screen advertising can get out of embarrassment?

In recent ten years, with the continuous development of LED technology, more and more cheap LED large screen quality installation to crowded places and. At the same time, LED big screen matures technology has been favored by advertisers and advertisers. The reason is very simple, advertisers and advertisers first Lenovo LED big screen: the screen is good, like a big outdoor TV, TV ads can not stop, wide audience, powerful, can enhance the brand image. Followed by a few years ago, LED large screen advertising media appreciation, a large number of construction and advertising of the high cost of the launch, the liquor business is one of the enthusiasts. In a number of first tier cities, the provincial capital of the downtown area, in front of the station square, walking around the street, the image of the image of liquor companies frequently seen in the big screen led. However, the test of time to make the big screen LED crazy calm down, with the entire wine industry has become more rational, liquor companies to treat the attitude of LED big screen has also changed. The author and a number of well-known liquor companies in charge of the person in charge of the detailed discussion of the issue of LED large screen advertising. Compared to previous years, advertisers on LED big screen in favor of putting LED large screen advertising of the liquor business advertisers have sent a message to the author: LED large screen has been like chicken ribs, tasteless gesture. Seemingly strong LED large screen advertising did not imagine the superiority, but wasted a lot of advertising budget. However, advertisers and advertisers have more in-depth thinking about the problem, on the one hand is the large screen LED advertisers in droves, on the other hand, advertisers on this advertising model uncertain attitude, which is superior to that of LED large screen media as a step toward an embarrassing situation. The authors have found that the levels of the market according to the size of the city is divided into four levels: primary market (Beijing, Shanghai will be two); market (capital); three grade market; four grade market (municipal) (county level). These four markets are filled with large and small LED large screen advertising. A secondary market, Beijing West Railway Station and Beijing Railway Station big screen big screen this once hot LED big screen, the current sales of less than 1/6 of the total (total according to 30 customers put 30 seconds of advertising, executive Computing) price is only thirty percent of the price schedule. Two grade market number of LED large screen is too large, such as Shenyang, Wuhan, Chengdu city center area, the number of large screen LED has been in more than 20, but sales of less than 1/8, and put the customer quality is difficult to guarantee, even small club has become a regional brand. This is undoubtedly the big screen from the led. LED large screen media grade has been greatly reduced in the two market. Three market to Zhejiang city center area, for example, the central area of LED large screen built and built in a total of more than 12 pieces of. Sales of less than the total amount of 1/8, the main customers of the broadcast is the local super providers, theaters, hospitals, few well-known brands. Led four big screen on the market also has a lot of, basically every county has a 1~2 block, the LED large screen operating conditions can only maintain the basic operating costs, and even a lot of the county seat of LED large screen media advertisers no fixed agent. LED large screen high operating costs, but also to make their own price is difficult to cut, and it is difficult to achieve the effect of advertisers to pay high prices as expected, will undoubtedly make LED big screen step by step embarrassing situation. At present, LED large screen media increasingly embarrassing situation, so I can not help but think of the recent advertisers sought after two kinds of new media and electronic Yilabao - Airport shuabing. Shuabing, Yilabao and LED electronic screen media, outdoor media forms are derived from mantle giant. Fixed, small, high-grade chemical giant mantle formed Shuabing; miniature and portable giant mantle formed electronic Yilabao; vivid multimedia giant mantle have developed LED large screen. In the giant electronic curtain, Yilabao, Shuabing and led to the big screen of an advertising media family, LED large screen is undoubtedly the most advanced technology and the most vivid media terminal. I found in the discussion with a number of liquor companies, advertisers prefer to put on a huge outdoor city mantle, but also reluctant to put the city LED large screen advertising. Liquor advertising business owners are the main force in the media, they believe that led big screen advertising, although good-looking, but basically wasted. How to understand the big screen LED LED screen is what? Perhaps it is because advertisers have defined it as a large screen from the very beginning. LED large screen before the audience and the audience before the TV screen advertising audience, although the same, but watching the advertising environment, mood and other factors, has made the audience LED TV screen is completely different from the audience. Watching TV, the audience mood is very relaxed, relax watching the program at the same time to accept the advertising information. While playing on the big screen LED is the same as the advertising film, but in the context of the crowd and the audience nervous mood, is not suitable for playing TV commercials. The initial understanding of the big screen LED, ignoring the audience to accept advertising information environment and mood. We have to realize that led is not a big screen TV, but outdoor media. TV commercials to see who is on the big screen LED TV commercials have any effect? In the crowd