The domestic color TV manufacturers on OLED TV, SKYWORTH for the first

"OLED TV promotion this year is the first year, the future OLED will be cheaper than LED tv. SKYWORTH group president, CEO Yang Dongwen said. April 21st, the domestic brands in the first launch of OLED TV SKYWORTH announced OLED organic TV production, and will be listed on may day. This is the first domestic brands in the production of OLED TV business. Dachang layout OLED TV mid last year, South Korean companies to introduce China OLED TV market perspective. By the end of the year, SKYWORTH with LG Display strategic cooperation in the domestic enterprises to take the lead in the introduction of OLED tv. By the beginning of this year, Konka, Changhong have launched OLED TV, the domestic TV camp in addition to Hisense, have begun to layout in OLED tv. Notably, as SKYWORTH's old rival, Hisense launched the day before quality comparable to ULED TV OLED. Yang Dongwen said, ULED is just the optimization of traditional LED TV, like CRT TV can not be compared with LCD TV, ULED and OLED can not be compared. Organic OLED TV prices will drop the launch of SKYWORTH 55 inch OLED TV organic price is about 5 to 6 times the 4K tv. Yang Dongwen admits that the current problems encountered by the popularity of OLED TV is that the cost is too high, the price is high. But Yang Dongwen also firmly believe that OLED TV will replace the traditional LED TV, with the increase in permeability, OLED organic TV prices will decline. Experience tells us that as long as the OLED TV prices fell to about 1.2 times the traditional TV, the traditional TV can only be eliminated. "Yang Dongwen believes that OLED is self luminous, less than LED backlight part, so the future OLED will be cheaper than LED.

But predicted the third party organization, in 2014 the domestic organic OLED TV demand only about 60000 units, compared with the market capacity of only tens of millions of domestic color TV market is a drop in the bucket, but the TV industry believes that the intention of SKYWORTH OLED TV and 4K, is a leading opponent of the occupied technology the location, layout more is the future, rather than short-term sales. OLED TV in 2017 or will usher in an important turning point China TV market after experiencing a wave of intelligent in 2013, in the beginning of this year, the industry competition hot full return to the product display technology competition in the final the birth of the 4K TV market sales increased rapidly. Forecast data show: the volume of retail sales in 2014 to 2016 UHD forecast to 4 million 200 thousand units, 7 million 500 thousand units and 13 million 450 thousand units, growth is very promising. But time and again come out of OLED TV is expected to be 2017 or will usher in an important turning point. An industry analysts view, OLED TV there at least three mishap. A OLED display panel defect rate remains in the doldrums, less than 20%; two self luminous OLED display life is short, the average life expectancy of only LED LCD TV up to 100 thousand hours of 1/3; three is the presence of congenital defects in the OLED display the core quality performance, due to low self luminous white luminance that leads to the picture clarity and plumpness is much lower than that of 4K tv. In the most recent 3-4 years, OLED TV to crack the above three issues could usher in the outbreak of the inflection point. "

Xiao Bian said: in technology development is not yet mature, high cost but also hinder the stumbling block of OLED TV market. In addition, LED TV Zhengda its way, so, OLED TV wants to enter the homes of ordinary people is still too early, but also only small output into the market to meet the needs of high-end crowd. OLED TV to scale on the market, you need to improve technology and yield, and further reduce the price to the masses of consumers closer.