Ready to feed the three ingredients LED emerging industries

Lu Takami

If you want to enter the LED emerging industries, enterprises should have a strong brand awareness, in emerging markets can not work, to actively make their voices heard.

These days, Dongguan is preparing a "12th Five-Year" strategic emerging industry development plan, LED, electric vehicles, high-end electronic information industry three object as a key support.

Development planning three emerging industries is an arm of Dongguan, will greatly promote industrial upgrading, accelerate Dongguan from traditional manufacturing industry upgrade to the high value-added high-tech industry pace. Happened to have studied Dongguan's LED industry, would like to take this opportunity to share some views.

At present, Dongguan has initially formed a relatively complete industrial chain of LED. Data show that as of the end of 2009, has been engaged in the production and application of LED lighting technology and product development, the more than and 70 enterprises, the annual output value of more than 4 billion yuan, the distribution of products in all aspects of substrate materials, chip, package, application and supporting materials, initially formed a complete industrial chain, and industry chain downstream the formation of a certain industrial agglomeration.

The above achievements made LED industry, mainly in Dongguan has the following advantages: the matching of the industrial chain, the support of the municipal government, its special geographical position and labor resources advantages, the biggest advantage is definitely the industrial chain. In 2008 the official Qishi town "photovoltaic industry base in Guangdong province" title, provides a good foundation for the development of LED industry in Dongguan.

And undertake to do the chain business, is placed in front of the LED enterprises need concern, the following is my LED enterprises should do the preparatory work.

First, technology and capital to. Fund preparation, LED industry as a high-tech industry, capital demand, investment risk, the need for a combination of government, society, enterprises to participate in the three sides of the innovative financing platform. More importantly, companies need to increase the intensity of technology, increase the proportion of independent research and development. At present, the LED lighting enterprises in Dongguan mainly to Taiwan funded enterprises, the main source of technology depends on Taiwan, the lack of independent research and development system.

Taiwan LED industry is relatively mature, packaging technology global leader. Study on Taiwan Optoelectronics Association PIDA display, 2008 Taiwan LED package value of NT $50 billion 300 million, equivalent to $1 billion 532 million, after Japan's $3 billion 11 million in global LED packaging industry output ranked second. Dongguan rely on Taiwan more mature LED packaging technology, packaging technology is also more stable, but the research and development system in Taiwan, is not conducive to the sustainable development of the whole industry.

Second, brand and marketing preparation. Dongguan LED lighting enterprises are mostly small and medium enterprises, with a certain degree of visibility of the enterprise is not much. LED lighting business assets in Dongguan large scale and high visibility of less than 10, mainly KingSun Au Optronics Co, nine Energy Technology Co., 100 Technology Co., Ltd. photoelectric Bundchen etc., the well-known brand is not to see the moon and the stars. If you want to enter the LED emerging industries, companies have a strong sense of brand, in the emerging markets can not be buried in the industry, to actively call out their voices.

In product promotion, in addition, the energy contract management mode is more popular in the world. Contract energy management is a new energy saving mechanism, which is between the suppliers and users of energy saving products. It is an independent operator of the third party. The current LED market, products not only supply products, is also related to the energy saving operation in the field, although this benefit producers of economies of scale, but also breeds such as product pricing confusion, product quality is not a problem influence the development of LED industry.