Nanjing outdoor LED large screen layout plan introduced next year

In recent years, LED big screen Nanjing each district such as like bamboo shoots after a spring rain erected, rolling advertisement Ambilight, give each district considerably, but also drive people complain about, the road on both sides of the big screen was bright, affecting the safety of night driving. Surrounding residents feel that the big screen to produce light pollution, unbearable.

Yesterday, the Nanjing Municipal Urban Management Bureau said the relevant personnel to Nanjing traffic Taiwan city management Radio City "dialogue", the LED screen will have special planning management measures, the brightness will distinguish, day and night to slow down the frequency, color is more soft.

LED large screen to what extent?

Light Xinjiekou area has nearly 20

LED big screen downtown get together

A few years ago, a handful of LED big screen, Nanjing people can think of the first time, that is, Xinjiekou Suning Appliance, a large screen and the big screen Shanxi road. But in recent years, LED big screen like mushrooms, have been built, such as Xinjiekou, Zhujianglu Road, Gulou, Zhongshan East Road, etc.. Xinjiekou is the most concentrated.

Yesterday, reporters from the north to the south of Xinjiekou Xinjiekou Hongwu Road, a road, Xinhua Bookstore is the first to meet upstairs LED big screen, the big screen job but a few months, there have been a lot of advertising broadcast. Did not go far, Gome building facades on the big screen, there are two floors, flashing dazzling. Then go west, Suning Appliance building, Jiangsu cultural building, ocean department store, the days of the building, all of these buildings are hanging on the facade of the big screen LED. The largest number is also the entire floor on the new building, with 3 pieces of LED big screen, especially in the new Front Gate, Sun Zhongshan is like a big screen, is located in the crossroads, occupy the best position, is said to have "Nanjing the first big screen" reputation.

Along the way, the light of the core area of Xinjiekou, there are 11 large screen LED, and most of them have almost the size of 100 square meters, and most at the crossroads.

The last 3 years have developed rapidly

Nanjing, an advertising company responsible person said, the display light is strong, very large color, can play a strong visual impact. Nanjing is almost from the beginning of 2008 set up a large screen, the rapid development of the past few years, especially fast, such as the new street there are nearly 20 large screen. The official said, one way is that the advertising company to invest money to build a large screen, the completion of the application for approval, while investment advertising. Some advertising companies also to the way the advertising business replacement, win win; another way is to build a large screen business, outsourcing to advertising companies. But Nanjing is currently taking more cooperation. The big screen usually runs more than ten hours a day, close to 10 p.m..

According to reports, a large screen high investment, cheap about 2000000 yuan, expensive to 4489, in 2008 a large screen relatively few cases, generally about 1 and a half years to return to this, but the big screen together, generally two or three years to return to this.

In addition, the best position is the "Golden Horn silver edge", is at the crossroads of the area is built screen the best location, good location of the big screen advertising high price can reach 200 thousand yuan / month, less 80 thousand ~10 yuan / month.

LED large screen what impact?

Distracted when driving? Will there be light pollution?

Some people can not stand the temptation"

With the increase of LED big screen, some drivers will complain sometimes display colorful advertising "temptation", a distraction. The taxi driver tianshifu is an old driver, he said, especially in the evening, such as a large screen brightness is too large, even brighter than the light, he will be strong can't help attract the past, eyes a blur.

Sometimes the big screen content of the road is very color, for example, I like car advertising, waiting for the traffic lights when you can not help but look at a few eyes, a moment to forget the traffic lights, but also behind the speaker to remind. Private car owners Chen also said it would be distracted.

Of course some drivers think does not matter, Miss Wu said, driving was a mind thing, then the surrounding high brightness of things, but also self "shield", not to mention many of the big screen are hanging high, in the range of basic level view see. Will not be distracted and drivers driving habits. "

Some people say "strange suck"

In chenggelao Lane intersection of a building facade hung up the LED screen, which formed a line of sight and diagonal Hongwu Road opposite the 219 District no.. In the third floor of the house, Mr. Pang's bedroom, you can clearly see the big screen opposite. Mr. Pang said, the curtain pulled fortunately, opened the curtain permeability, the opposite of the light on the straight in, while the red, white, the TV light is eclipsed. "In fact, not what the eye irritation, mostly blame suck. "

After the media had reported that the Gulou square has a LED electronic screen more complaints, facing the transformation of Urban Management Bureau in conjunction with the experts put forward the requirements for the LED electronic screen: the light is not too strong, should be controlled in 500 600cd/ square meters, led to downward tilt, and wear a hat, so as not to affect the the mood of patients across the Gulou hospital.

Nanjing, an environmental expert told reporters that at present, China has no legislation for light pollution, temporarily unable to identify whether there is such pollution. Can only say that there are some big screen light disturbing phenomenon, the big screen playback actually occupy the public space, should serve the public