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LED lighting market will be a new focus

The winter of 2011, China's LED lighting industry felt the cold coming. However, in contrast with the collapse of the LED lighting market continues to expand the market and the government's attitude towards LED lighting more and more attention. At the beginning of March, the Ministry of Finance and other three ministries for LED product launch in 2012 financial subsidies to promote the project bidding work, involving 4 types of indoor and outdoor LED lighting products, subsidies take indirect subsidies.

As of 2011, only the closure of the city of Shenzhen LED lighting companies on more than 80, with Shenzhen in the same province of Foshan City, in 2011, there are nearly 10% of the LED lighting companies closed down in. Followed by Shenzhen, Foshan, Dongguan,, LED lighting companies are also deeply closed cold wave. The winter of 2011, China's LED lighting industry felt the cold coming. However, in contrast with the collapse of the LED lighting market continues to expand the market and the government's attitude towards LED lighting more and more attention.

At the beginning of March, the Ministry of Finance and other three ministries for LED product launch in 2012 financial subsidies to promote the project bidding work, involving 4 types of indoor and outdoor LED lighting products, subsidies take indirect subsidies.

According to informed sources, the subsidy ratio of about 30% of the purchase price, the total amount is expected to reach hundreds of millions of scale, will effectively leveraging LED lighting applications in the field of bulk user lighting in particular. One side is the collapse of LED business chaos, one side is the policy of unlimited spring breeze. The most development potential of the emerging industry overcapacity situation can reverse? Whether it will face a major reshuffle? And the future development pattern will change what happened? Blindly into overcapacity LED broad market prospects have a great temptation to the outside world.

At present, only Chinese semiconductor lighting products market size of about 20000000000 Yuan, two or three years this figure will rise to 50 billion ~600 billion scale, even some experts believe that the LED field of LED lighting in the domestic market share will reach one trillion yuan.

The Changjiang Securities in a research report, from the national development and Reform Commission forecast, "12th Five-Year" period, the LED industry is expected to achieve the goal of quadrupling the GNP by the end of 2015, China LED lighting penetration rate reached 20%, while the industry generally estimate is more optimistic, is expected to 2015, China outdoor LED lighting penetration rate of 60%~80%, indoor commercial LED lighting penetration rate of 25%~30%, Home Furnishing indoor LED lighting penetration rate of about 5%~10%, China LED lighting market overall penetration will reach 20% or more, the rapid growth of the LED lighting market estimate will last from 2012 to 2015.

Is this attractive market, attracted many enterprises blindly snatch. But most of the "eat crabs" not only did not taste the sweetness, but became a pioneer on the road. LED lighting industry access threshold is very low, a lot of small, small workshops can easily enter the enterprise. But these just want to get a sum of the enterprise after entering the hype is just the concept of energy saving, but can not do the real energy saving.

In the face of the fierce competition in the market and the rising cost of raw materials, these enterprises are willing to rely on price war to compete at the expense of quality. This blind entry and low-end competition, led to the entire LED lighting market disorder, difficult to manage.

Tian Qiang, deputy director of the Shenzhen LED Industry Association member services believes that the price war is certainly not the ultimate goal, in fact, the real size of the LED companies will not choose this strategy. In 2011, although there are many small and medium enterprises closed down, however, like KingSun annual sales of over 100 million yuan enterprises, and even sales still steady development of the lighting business in 30 million yuan, have increased the LED layout. Technology is the core of the LED industry, according to the reporter, at present, Shenzhen engaged in LED technology and product research, development, production and application of about more than 2 thousand companies, most of them belong to the field of LED packaging and application technology.

LED engaged in high-tech enterprises have 97, accounting for only 2835 of the high-tech enterprises in Shenzhen, 3.5%. Shenzhen related enterprises, is the only one chip production, the production of the most important semiconductor materials, phosphor production enterprises are not a. LED industry is facing reshuffle, technology may become a decisive factor.

CCID Electronic Industry Research Center Deputy General Manager Zhang Xiaokang to the "China information" and the economy said: "LED is a high-tech emerging industry, government support, enterprise money can not solve all the problems, the lack of core technology personnel has become the bottle neck of the development of enterprises, only the technology advance, for the best.

According to the reporter, the technology and patents in the field of global LED, more than half of the United States, Japan, Germany and other developed countries have a large number of companies. In Japan, TOYOTA Japan Nichia chemical synthesis, the United States Cree company, PHILPS, OSRAM Europe Europe to maintain competitive advantage and maintain its market share a number of patent applications, covering almost the raw materials, equipment, packaging and application, the whole industry chain.

Obviously, the monopoly of the industry giant technology patents, hindering the development of Chinese LED enterprises. According to the integrated circuit industry, 12th Five-Year development plan (hereinafter referred to as the plan), in 2010 China's high-end integrated circuit chip imports amounted to $157 billion, for the first time in 7 consecutive years of imports of commodities.

Therefore, the "planning" proposed: around the national strategy and focus on the needs of the whole machine, guide and support to the advantage of relying on units, focusing on the development of common key technologies. LED technology bottleneck has been well known to the industry. In this regard, Zhang Xiaokang deeply felt: the LED industry is facing downstream market merchandise, upstream of the lack of experienced core technical personnel, technical personnel and the training time in three years.

Over the past one or two years, enough to dig enough technical staff and experienced front-line operators, will be one of the key factors to survive the next round of rapid growth. Guangdong rongwen Energy Technology Group Limited company marketing director Xu Xin told the magazine, LED is a new light source, but also the development of the whole industry for about ten years, mature technology need time to precipitation, the current lack of technology is also embodied in the normal phenomenon. In fact, LED companies are also aware of the importance of technology. This Zhang Xiaokang said: "many enterprises often fly to the United States, Russia and other countries to learn, like a sapphire substrate by Czochralski method and so on, the plane.

At present, the domestic technology, patent LED companies have applied for patents also confirmed this point. LED lighting industry in the Pearl River Delta, for example, Guangdong province LED lighting industry in Shenzhen, the most concentrated, a total of more than 2 thousand and 600 LED lighting companies, accounting for nearly half of the domestic LED output value. According to the relevant person in charge of the State Intellectual Property Office revealed that Shenzhen's LED patent applications ranked first in the country. As of February 2010, the Shenzhen Institute of intellectual property statistics, Shenzhen LED lighting applications for patents in the field of about 384, of which 113 invention patents, utility model patents of 271.

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