LED lighting mainstream position has been established

Since March 2013, the entire LED industry has gradually warmed up, as we all feel, the promotion of lighting demand has become the main driving force of this round of LED industry rebound. With the increase in cost and cost reduction, driven by indoor lighting, LED lighting industry began to speed up the development of. The key period of a new round of market is also the enterprise niche, whether from the enterprise or from the traditional lighting LED lighting enterprises have sword, in order to occupy a space for one person in a new round of industrial pattern.

Market sentiment warmer lighting demand

The growth of the overseas market and the continued decline in the price of LED lighting further stimulated the demand for lighting, the main reason for this round of market growth.

The original pressure is expected this year will be very large, but the market feedback is better than imagined, the company's sales this year than last year's sales of nearly ten times the growth, we can see the market demand for LED is very large. "Three male Aurora product project director Nie Jianqiang from the traditional lighting transformation of LED lighting in a media interview, said.

Is probably the LED lighting business a feeling generally better than originally expected to, and from the recent report of the listed companies, the net profit growth, which further reforming the market for LED lighting confidence. In the interview that, with the national macro policy further clear, from the beginning of 2013 LED lighting applications market will show explosive growth, this trend is irreversible.

The lighting giants represented by GE company are very optimistic about the global LED lighting market in the future development, especially the Asian lighting market growth, a press conference held in the day before the top of the GE is very firmly predicted: "LED indoor lighting market in these one or two years will usher in the explosive growth. "

"The continued growth in the overseas market and the continued decline in the price of LED lighting has further stimulated the demand for lighting, which is the main cause of this round of market growth. An industry expert said in an interview with reporters, LED lighting prices gradually achieve the sweetness of the various segments of the market, LED lights to replace energy-saving lamps become the mainstream lighting market trend has been very clear.

This year, the major mainstream lighting companies have launched low-cost LED bulb products. According to media public information, PHILPS recently launched a universal LED bulb available for only 49 yuan, CREE launched in early March to replace 40W incandescent lamp bulb LED is priced at only $9.97, OSRAM announced in June to the German market, the retail price of only 9.95 euros to replace 40W incandescent lamp LED lamp Yankon launched 5WLED bulb the ex factory price of about 30 yuan......

Ground gas price is the most important factor in the promotion of LED lighting products. From the actual market volume, two or three years instead of the market will certainly remain the main market, and the application of market to replace the main growth is leading the industry chain growth, chip link crystal power, circle, etc. three chip production are greatly increased, and the middle reaches of the packaging industry is accelerating the expansion of existing orders based on the production, with the support of the detection instruments and equipment companies are also very optimistic about the market growth brought by the application.

In the face of this round of market release of positive signals, it was also worried that, due to the imbalance between supply and demand in the LED industry, or for a long time, LED lighting applications start point or lower than expected, and how to deal with the enterprise? "Whether it is international brands, or around the lighting factory, this year the most important thing is to '' to grab market. A business source said, in accordance with the current market driven mainly lighting, but whether it will look at the three quarter of the financial market performance.

Vertical integration trend

This year, LED Lighting Companies in the middle and lower reaches of resource integration, vertical integration trend is obvious, the trend of strategic alliances highlights.

As the lighting market matures, the value of the terminal to go up. In order to quickly seize the market, the major companies have to find the right resources to achieve vertical integration through different ways to complete the layout of the industry chain, from epitaxial, chip to packaging and application.

Recently in the chip expansion on the acquisition moves frequently, to the downstream extension of the day before, Sanan optoelectronics announced its own funds and shares Wei set up a joint venture company, R & D, production and sales in the application of LED products in the market under the same conditions, Wei shares will be preferred LED chip Sanan optoelectronics production. For cooperation, Wei shares said that by strengthening cooperation with upstream enterprises to enhance the overall competitiveness of the domestic market. Sanan optoelectronics believes that cooperation with the downstream firms through equity participation, trying to LED industry chain extension Wei shares beneficial.

For the pursuit of speed, EPISTAR has also launched a light engine cooperation and packaging factory, can quickly provide customers lighting production. Crystal electric said that in order to cope with the current development of the application market, the last two years will be the main virtual vertical integration strategy, and actively cooperate with the packaging manufacturers, cut into the supply chain lighting. Light from the June show can be seen in Asia, in 2013, the strategy of virtual vertical integration of crystal has been demonstrated, the LED module products.

With the LED industry vertical integration trend, vertical integration will also gradually diversified, packaging factory continues to Lunda product line and structure adjustment of its operation. Taiwan Longda electronic chairman and general manager Su Zheng said that currently the package segment revenue most, the future will be lighting products section, Pyramid Lunda to form larger type