Light source revolution swept the field of home lighting

In recent years, with the acceleration of China's urbanization process, the rigid demand continues to expand, the home lighting market broke out a huge space for development.

In addition, on the one hand, in addition to OPPLE lighting, two or three brand sales basically hovering between tens of millions to two hundred million, unable to break this bottleneck; on the other hand, continue to expand the product line Home Furnishing lighting company, open the diversification route, starting Home Furnishing lighting LED......

In the era of acceleration, home lighting industry development? Where to go in the future?

Difficult to break the 200 million pass

The first step of OPPLE lighting;

The second step of okes lighting, Otlan lighting, juhao lighting, lighting, Huatai lighting, Johnson Guanhua lighting, lighting, special lighting, Liangdi Hongguang lighting, lighting, lighting, mini Bailitong odeer lighting, lighting, natural lighting, such as Europe and Akita Terua;

The third step Naipu lighting, DTL, lighting, rich group qiantai lighting, home lighting, Josh lighting, qili.

Visible, China's household lighting industry after years of rapid development, has formed a stable brand gradient, constitutes a stable industrial structure.

In addition to these products to the development of domestic lighting enterprises, other areas of the lighting appliance industry to extend the field of home lighting brand has become a major force in the domestic lighting industry. NVC lighting, such as Home Furnishing Delisi Home Furnishing, Lonon electrical lighting, lighting and other Home Furnishing Home Furnishing ponder.

Throughout the Home Furnishing lighting field, in addition to the more than and 30 OPPLE lighting billion success industry ranked first throne, okes lighting, lighting products, lighting Home Furnishing Kui Hao Otlan Johnson, Huatai lighting, lighting lighting, crown Hua Zhaoming two or three line brand sales or hovering between 1-2 million, or remain in the tens of millions of sales element level.

The overall output value of the second tier brands less than a OPPLE lighting, the market concentration is very low. 200 million yuan will undoubtedly become second tier home lighting enterprises have been difficult to break the ceiling".

From the geographical point of view, in addition to the first-line brand OPPLE lighting, located in Zhongshan Xiaolan Johnson Liangdi lighting, lighting and "lights are" town of okes lighting, Otlan lighting, juhao lighting, lighting, Huatai lighting crown Hua Zhaoming, Hongguang other second Home Furnishing lighting brand the gathering in Zhongshan.

Industry adjustment period

Think that we are familiar with those home lighting brand, today they still?

Earlier years, home lighting in the industry was unusually active, unlimited scenery. Celebrity endorsements, sea tactics, conference marketing, so that home lighting industry surging. Eric Tsang Jason, Fan Bingbing endorsement endorsement, Alyssa Chia endorsement juhao Guanhua, Qu Ying endorsement, Sun Li endorsement Liangdi, Minnie Pu Cunxin endorsement sun, Fu Yiwei endorsement beautiful Mei home etc.. Even now, NPU lighting, a group of wealthy lighting, thousands of Thai lighting, Josh lighting and some other three line brand is also invited to do the image of celebrity endorsements. Huatai lighting dealers conference into the Great Hall of the people, creating the industry meeting the most specifications; great Hao in the lights are held thousands of people in the town of the general assembly, people remember...... Do quite a bit of lighting to do home lighting. As a result, many companies have cut into the field of home lighting, crystal lamp, do European style lights, do electrician, whether it is Zhang San or Li Si, have cut into the home lighting.

In the rapid development of home lighting, the concept of the overall home lighting has been put forward. Due to the overall Home Furnishing lighting product line is very rich, covering the ceiling lamps, kitchen lights, restaurant lights, bedroom lamps, mirror front lamps, lamp, ceiling lamp, floor lamp, desk lamp, wall lamp, Yuba, energy-saving lamps and T4/T5 products, to open stores and laid the foundation for a one-stop shopping experience. In 2007, more and more home lighting enterprises to carry out the integration of product lines across the field.

However, because of the overall home lighting brand building, channel construction, such as the need to continue to invest heavily, some brands will soon fade out of sight.

Compared with big enterprises in the past Home Furnishing lighting techniques, the past two years, Home Furnishing lighting collective silence a lot, on the one hand, Home Furnishing lighting market downturn, coupled with intense competition in the industry, Home Furnishing lighting enterprise survival difficult.

"This year Home Furnishing lighting companies do not like, what basically no profit" nature lighting general manager Ho Zubing said. In the interview, there are a few companies directly said that this year the operation is not ideal, is not willing to accept an interview; on the other hand, Home Furnishing lighting after the 2008 2010 madness development, has become more rational, overall has entered a period of adjustment.

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