LED industry into disorderly competition enterprises how to choose?

This year, the overall situation is good for the LED industry, many large enterprises have expanded production capacity, the introduction of new energy-saving products to meet market demand, and even played a price war". Following Samsung, CREE released a price of less than 15 and $10 LED bulbs, OSRAM also announced the launch of the following products of less than 10 euros, in order to occupy more market share in the world. International Lighting giant like this, the situation of domestic small and medium sized LED enterprises. Reporters learned that some companies in Zhongshan bulb can even do 1 yuan / watt or less, from a technical perspective, the price is almost impossible. It can be imagined that such a low price, it is necessary to sacrifice the quality of products and service life as a precondition.

For a long time, LED lighting market disorderly competition is very serious, many small and medium enterprises in order to survive, suffering from price war, but unable to extricate themselves. Through the low price of the market, only as a short-term, temporary means of competition, in the long run, enterprises must improve production technology, increase the inherent technical content of the product. The core strategy of the enterprise should be to shape the brand, only in this way can occupy a place in the market for a long time.

First, identify the market positioning is the key. LED for small and medium-sized enterprises, blindly into the market is not desirable, must fully understand the characteristics of the market and industry rules, make the products with comparative advantage, to avoid the homogenization of competition.

Secondly, do not blindly invest, reduce risk. Small and medium-sized enterprise financial resources, material resources, manpower and other resources are very limited, how to optimize the allocation of resources, the use of the most useful place, is the door of knowledge. Compared to large enterprises, SMEs should be able to see their own core, the most dominant part, can not do everything, we must strive to avoid weaknesses.

Finally, we must strive to get out of the way of differentiation and specialization. In particular, we should pay attention to the difference, because the entire LED market is very broad, large enterprises can not occupy all the market, it is impossible to meet all the needs. There are some segments of the market has yet to be developed, which gives many small and medium enterprises survival and development opportunities. How to form the characteristics of a particular field, in the fierce market competition to see the gap, and in which to seek their own development of a small world, has become particularly important.

In short, understanding the needs of the market is a constant law. For small and medium LED enterprises, from imitation to innovation, will become the only way to achieve the transformation.