LED lighting channel War: stick to the position is the means of change

Traditional channels only focus on their own strengths, weaknesses, in order to keep winning.

Many people think that electricity cost is low, but the level of the cost, do not lie in the number of links, which is the accumulation of your ability is what you are good at, business shop without money, but you are not matching, talent is not enough, for you are still of high cost; the line under the store, high investment, but in fact you are good at this, but the relative cost is low. Stick to their positions, but change is the means of war.

Electricity supplier's voice is the strongest, but definitely not the future mission of China's channel change, it is only a tributary. The core of the reform of the entire Chinese channel, channel function specialization, professional king.

Channel profit channels! Regardless of the big environment leads to shrinking consumption, or the electronic commerce run away customers, the traditional channels of profits are severely compressed, which puts forward higher requirements on the channel operation, only the professional division of labor, in order to improve the efficiency. The professional division of labor is not a simple flat channels, but not the depth distribution, channel is king of the professional trend is to channel specialization, the higher the permeability, more detailed service, even segments of the channel to become the expert category!

Professional means two points: efficiency and service.

Efficiency: rapid response and resource allocation

Efficiency is divided into two points: operational efficiency and specialization of channel specialization.

Improve channel efficiency

Liu Qiang East again stressed the cost efficiency, not the electricity supplier's patents, traditional channels, including the brand as long as the efficiency of competitiveness, even if the electricity supplier or do not do electricity supplier, there is no problem.

Why didn't ZARA shop at Taobao? Although they set up shop in individual countries, but more is to do their own official website. There is also an example of the domestic underwear brand city beauty, the company in 2009 when only more than and 800 stores, now has 4800, sales reached $about 4000000000. The company has been focused on the next line shop, and other traditional channels is that they pay attention to IT technology from the beginning, IT integration of the whole chain, do store sales growth rate of 12% on average, the most popular business in these years, they focus on the line, the efficiency of hard skills, don't fear online crazy. They are like ZARA, with the efficiency of fast fashion, and this is also the core of the electricity supplier.

Efficiency, reduce inventory, the establishment of a rapid response to the market and resource allocation. The traditional channels and brands to investment in Taobao's advertising investment in their IT construction, optimize the supply chain, hard skills, three or four years, there will be a small, on the other hand, discard the advantage, hurried to Taobao donated money, is likely to fall between two stools.

From channel flattening to functional specialization

Recently, Tmall would like to cooperate with Haier day after day, because the day is dedicated to the installation of home appliances furniture line, repair and maintenance of the company, Tmall in the sky, it is necessary to ground gas bodies. This once again proved the complementary integration of online and offline, as long as you do specialization, who can not do without you.

Some home appliances, office supplies, has been specifically subdivided into dealers only do warehousing, or just do logistics, or only to finance. Watsons color cosmetics channel agents do only two things, goods management and promotion management, the other by the manufacturers. Digital China is the goods into the warehouse distributors, dealers can even take goods to the bank loans, the manufacturer is responsible for sales. There are a lot of milk powder business is also the case, the dealer is responsible for logistics, shop, market operations to manufacturers.

Professional things, by professional people do, will maximize efficiency. The future of the channel is no longer just agents, but a professional service provider.

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