Overweight LED traditional lighting giant channel expansion

With the continuous stimulation of the relevant state policies and the LED luminous efficiency gradually increase, prices continue to decline, and the overall lighting design maturity, all good again clearly LED lighting as an important status in the future leading to replace the light, LED lighting gradually become the mainstream trend of lighting industry.

In dual drive market development and favorable policies, a field with vigour and vitality LED tide in just a few years quickly swept the global lighting industry, the tide went fast. At the same time, has been in the lighting industry, the traditional lighting companies are also actively adjust the strategy, cut into the LED lighting market, began to explore the transformation of enterprises. Traditional lighting giant enterprises as the backbone of the lighting market, in the face of the surging tide of LED, after wandering and wait and see period, but also to speed up the transformation process, to seize the commanding heights of the LED lighting market.

Transition pains, traditional lighting chiefs spend overweight LED

After the 2012 winter industry, LED lighting applications market in 2013 ushered in the outbreak. When the LED army broke into the lighting field go forward with great strength and vigour, LED lighting market fiery completely subvert the traditional lighting companies before a conservative and cautious attitude, the chiefs have to spend LED overweight.

FSL, known as traditional lighting, after 3 years of investment in the field of LED has been cautious. This year, the company has repeatedly increased investment in the field of LED. FSL, a person in charge said: FSL plans to open 2000 stores in the country in the future, and dealers to join different, Buddha will take direct marketing model, and vigorously promote the LED series of products. In addition, according to the company's LED lighting products responsible person said, FSL launched last year from LED production line, production capacity increased by about 10 times, in 2013 the company will continue from all aspects of R & D, production and sales of LED lighting products to increase investment, to ensure the absolute position of FSL in the field of lighting.

In the domestic lighting industry, OPPLE lighting is a leading brand in the field of home lighting, after more than and 10 years of development, has a high brand awareness. The same coveted LED lighting in the field of OPPLE in 2013 to set up the business department, chairman Wang Yaohai said, "the development of LED lighting is a good opportunity for the industry, 2013 of the first year is OPPLE launched commercial lighting market, OPPLE will be from product development, product quality, marketing channel segments and professional team professional construction, the overall lighting design optimization scheme to enhance other aspects of a new breakthrough. "

Ding Long, vice president of OPPLE's business division, said, LED lighting products prices fell by an average of 20%~30% per year, energy efficiency increased by 20%~30%. Before LED commercial lighting investment payback period of one year, now seven or eight months can be recycled. OPPLE commercial lighting business accounted for LED, this year will be significantly increased to 50%.

The pace of transition to LED lighting has also had an impact on the international lighting giant companies. Recently, Panasonic's lighting company announced plans to withdraw from the market by the end of 2015 household fluorescent lamp, switch to LED lighting products will be. In addition, the company recently announced that the company intends to withdraw from Austria in the end of the magnetic ballast and transformer business market. Rui President AlfredFelder said that the company must focus on LED lighting technology to promote the company to continue to thrive. "In terms of technology trends, it is only a matter of time before LED replaces magnetic technology".

Inflection point has come, traditional enterprises face embarrassing situation

At present, the global traditional lighting manufacturers, has been aware of the LED lighting to replace the traditional lighting has become an irreversible trend, have accelerated the pace of transformation, the inflection point has emerged in the field of lighting. For the majority of small and medium-sized enterprises, to enter the field of LED will be relatively easy, but for traditional lighting bigwigs, abandon the original stable market, into the emerging field of LED, is more like a "big adventure" action.

In terms of the traditional lighting market in recent years, both in product shipments and revenues are in a stable growth stage, the traditional lighting business has been the main source of revenue for the company, enterprises need to rely on traditional business to support performance. Therefore, in the past few years, the pace of the transformation of the traditional domestic lighting enterprises LED is not firm enough.

In fact, in recent years, although the traditional lighting giant moves frequently in the field of LED, but not really gain. According to the current situation of the development of the lighting market, LED lighting is the mainstream of the future, but at this stage of the traditional lighting or lighting market occupy the most, so too blindly into the LED lighting is not necessarily a wise strategy. As for the traditional lighting giants, is now in an awkward stage: not afraid of losing transition as soon as possible, the development of LED market opportunities; the transformation of LED field, means a lot of money, manpower, technology investment, and it is difficult to see the actual effect in the short term.

In addition, LED as a new generation of lighting technology, development is only ten years, is still in a period of rapid development of LED technology, the development of space is very large, efficiency improvement, cost reduction, are to be mature technology. If the traditional lighting companies blindly enter, expansion too fast, new technology and new equipment, before the production line will be as scrap, excessive investment period is likely to "no echo".

On the other hand, people's awareness of LED lighting products