LED industry as a whole LED big screen is a big business?

Nanjing more than 100 square meters of outdoor LED large screen has a total of 27, as well as nearly 30 screens will appear in the LED industry as a whole downturn in the moment, outdoor large screen market why so hot? Want to make a big screen should have what conditions? This is known as high risk, high return, the industry, the profit space is really so much imagination?

From Nanjing, Shanxi road has been going north, go to Zhongshan North Road, every time a traffic light, across the street will be able to see a bright color, jumping LED billboard.

Luxury cars, wine, real estate promotional screen, displayed on the screen. Across the street, you are attracted by this color eye-catching, staring at a few seconds, through the red light.

This is one of the busiest sections of Nanjing. There are a lot of traffic every day, every hundred seconds in length when the red light. Here is the high-end shopping malls, financial center, office buildings.

Zhongshan South Road and Zhongshan Road intersection at this intersection. This intersection, known as the first intersection of Nanjing". Not long ago, a piece of LED screen and hanging on the East Mall wall. Thus, in the most bustling Nanjing Xinjiekou's "crossroads" has three screens in Vicenza, forming a situation of tripartite confrontation "trend. Covered with crowds from all directions.

From the intersection of four directions to the southeast extension of the road, naturally became the first choice for the establishment of outdoor LED large screen.

In the middle of the road from Zhongshan to Zhongshan Road, but two bus stops, on both sides of the road LED advertising screen close to 10.

According to regulatory statistics, the current 100 square meters above the LED large screen in Nanjing, there are 27. Learn from Nanjing city the situation is, even at this year's LED screen under the condition of strict examination and approval, there are nearly 30 screens, approved the construction looks, this industry prospects, strong popularity, advertising companies gradually show signs of get together to grab the screen ".

So, in the current downturn in the LED industry as a whole, outdoor LED large screen is not a good business?

Grab screen Monopoly game

The west. The New York Times Square, Tokyo Ginza, Hongkong central, bright LED display advertising, brazenly provocative past passers-by, bring unlimited reverie.

Soon, this advertising model has been copied to china.

Since 2005, tulip, Champs and a number of large outdoor LED screen media company, will gradually show in Beijing, the terminal antenna mark of Shanghai, Guangzhou, Shenzhen and other major city China building or district transportation hub. Behind it, the capital frenzy. France, JCDecaux Warburg and Credit Suisse, told the tulip $70 million; Saif told the champs media $30 million; Phoenix and Zhongyu group told the Phoenix metropolis media inject HK $157 million.

It seems like only a moment. It is considered a big investment, big output outdoor LED large screen, to absorb a large capital investment, in 2009 suffered a period of adjustment of the industry. Industry heat gradually cooling, capital is more rational.

Into 2011, LED industry is stepping into the overall downturn in the situation. Data show that this year, the number of LED companies closed down more than 10%, the industry has entered a reshuffle period.

However, after the collapse of a large number of LED companies at the same time, Nanjing outdoor LED large screen investment has ushered in a climax.

At the beginning of this year, Nanjing is the statue of Sun Zhongshan the big screen built; not long ago, with the East Mall a new screen was completed, and early days when building on a screen, so far the first intersection, Xinjiekou has formed three screens "a situation of tripartite confrontation" trend. In other commercial downtown area, many advertising companies are also in full swing to plan the construction of the screen.

Xiao Hu has been working in this line for some time. He said that, in fact, many companies are optimistic about the location of the ads, only in the government approval, can start construction.

Some time ago, they have seen several locations, in the Xinhua Bookstore, although in a busy road, but because of a tree in the way, the line of sight is not good; some of the price is too high, a variety of reasons, read the position, they are not satisfied with. Next, we have to continue to find the screen, which is the main branch of the expansion of business channels. He said that to do outdoor media advertising companies, to build a screen, it is more than a chance to make money".

Like playing Monopoly game players, one more opportunity to buy more than once, rent possible, apparently, no one is willing to give up the opportunity to be a landlord".

But, as with the rules of the game is to "buy" to pay the cost of money, one has to pass by active rent "luck", but also to continuously maintain operating cash flow, the ultimate strength of capital to "purchase" of the other game player, became the largest master. In reality there is not too much "luck", "landlord" is basically "screen quality", "marketing ability", "own strength" and "policy direction".

Of course, more realistic choice, you can choose in this line to Sike, it is not, you can also switch, if not, you can wait for the acquisition.

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