Kunming industry and commerce departments to focus on interviews with operators to regulate the brightness of LED

The billboard on the Dongfeng Road is brighter than the light

With the popularity of electronic screen, outdoor advertising screen such as LED like bamboo shoots after a spring rain coming out, the spring city look more and more beautiful, and the glare, the light pollution, affecting the safety of night driving. "The screen is too bright, the picture is too fast, the flicker frequency switching quickly is the focus, the driver and the public to reflect on this, former Kunming city Industrial and Commercial Bureau advertising at the meeting to mobilize the norms of operators LED advertising.

Harm light pollution affect the driving safety at night

What is the harm of light pollution? We usually see the brightness of the sun is generally 2000CD (CD for the brightness parameters), and the current domestic market, the brightness of the LED display is generally set at 5000CD or even higher. If the brightness exceeds two times the brightness of the sun, people will feel uncomfortable when looking directly at the naked eye. According to a hospital in Kunming Ma introduced.

Dr Ma told reporters, light pollution on the human eye cornea and iris damage easily, causing fatigue and decreased visual acuity, serious or even interfere with the brain central nervous system, makes people feel dizzy, nausea and vomiting. When the eye is high brightness glare stimulation, eye pupil vision will be affected. The other is the screen flicker, light frequency is too high, will affect the retina of the human eye, long-term damage will lead to macular degeneration.

We drive at night, some of the LED display in the blink of the eye will blur the line, what can not see, there are security risks. A taxi driver said.

Voice of the public suggested that some of the brightness dimming

An advertising industry, said the competition between peers so that more and more LED screen, more and more bright. It is understood that the LED display is expensive, but now many commercial plaza, do not need to pay with LED display themselves, but by the advertising expense, after advertising companies will regularly to commercial, square pay, in this context, commercial plaza, on the LED screen of course welcome.

On the other hand, in order to attract eyeballs, advertisers also requires advertising to light, flash, so LED screen will adjust the more light, to cause light pollution.

"One can not sleep at night, eyes can not be opened, the window is a flash of light, which will cause great harm to our body and mind. "Wang said the people in the city, set LED electronic display is a good thing, increase the cultural atmosphere of the city, rich residents daily life, but the picture is too strong, the impact on the lives of the people.

In addition, some people think that the LED big screen should not only be used to play advertising, you can also play in the lunch break and after dinner time some national events and local news. And the display in the night to play when the brightness of some dark, it is recommended that the relevant departments on the big screen advertising business to put forward the requirements of color, fully consider the premise of not affecting the lives of residents.

Focus on the development of industrial and commercial sector operators interviewed

Due to the outdoor LED electronic display is mostly set in the crowd gathered in the station, square, bustling intersection, etc., the release of information with a fast speed, wide range, the impact of the characteristics of large. Once the release of illegal advertising on the electronic screen, is bound to cause damage to the city outdoor advertising business order.

How to manage "light pollution", do not let the LED advertising screen affect people's health and safety? It is understood that in the past to apply for the establishment of outdoor LED advertising screen threshold is not high, mostly referring to the wall billboards to approve some billboards due to the establishment of improper location, to the public caused a certain impact. Now there is no relevant laws introduced, LED advertising screen we can only interview operators, so that they adjust the brightness, etc.. According to the relevant department staff, the installation of LED screen settings, broadcast content by the relevant departments for approval, but there is no uniform standard in terms of brightness.

To this end, Kunming city Industrial and Commercial Bureau advertising department held the day before standard of outdoor LED electronic display advertising propaganda and mobilization will focus on behavior, norms, currently set up and operation of outdoor LED electronic display more than 30 units attended the meeting.

Measures will be severely delayed rectification rectification

Propaganda and mobilization meeting, Kunming city Industrial and Commercial Bureau advertising department informed of the current outdoor LED electronic display settings, points out the existing problems in advertising behavior, set and facility operators from the main qualification, set the legality, legitimacy and release behavior seriously carry out self correction, will end in the bud.

At the same time, the requirements of the establishment and operation of units to establish a system of legislation, strengthen the internal review of the published information, to avoid illegal advertising. The meeting also proposed that the degree of the previous stage for violations found in the inspection of the business sector is light and did not cause harm to the society, the business sector mainly through administrative warning, ordered to correct, to remind the way to deal with. But for self correction in the stage has found the problem but not required to carry out a rectification and still increasing problems in the unit management behavior in the future, the business sector will be severely dealt with according to law.