Integration of the achievements of the "lights are" ancient town LED industry Nirvana Road

With "light town", composed by Cao Bu, Haizhou Town, three natural villages, a total area of 47.8 square kilometers, is located in the northwest edge of Zhongshan City, Zhongshan, Jiangmen, is located at the intersection of Xinhui, Shunde. Sau, Qianmo traffic, Renjiedeling, richly endowed by nature environment, provides congenital advantages to the A new force suddenly rises. Guzhen lighting.

30 years ago, Guzhen lighting industry has experienced from scratch, from small to large, from the unknown to the public to the world, through the development and precipitation for such a long time, whether it is the lighting industry sales and reputation have a certain basis, the LED still has great development space.

However, the ancient town is known as the Chinese lamps, but compared with other regions, there are still many defects. Land tension has affected the development of the lighting industry; "junk" prevalent in the light of the tarnish of the aura; the lack of leaders, so that its development in confusion...... A variety of factors so that the town can only do LED strong town dream". Where is the road to Nirvana?

Dilemma and breakthrough

However, in recent years, the ancient town of LED companies have sprung up like mushrooms, enjoy the "lamp" reputation at the same time also experienced great pain. In the stage of growth in the new energy industry, the industry is mixed, but because of lack of LED standard, low technical threshold, many small businesses can also down in the industry to survive, so the ancient town of LED enterprise is everywhere. In the ancient town of many LED companies do low-end products. For a long time, the ancient town of LED market has been detained on the poor, chaotic hat, the local large number of small workshops LED manufacturers are also due to low production strength, low technology content, resulting in products often known as junk". Prior to the collapse of the old town is a typical representative of the low-end products. Although it is no longer exist in the male, but in the ancient town similar to a large number of male enterprises. Insiders said. Most of the LED town enterprises still use the traditional lighting channels, but due to the low-end products, reduce consumer trust for LED products will greatly, they once, will learn a good, if things go on like this will gradually loss, the original customer.

In the "Guangdong LED benchmark system recommended product catalog", whether it is an outdoor directory or an indoor directory, rarely see the shadow of Zhongshan Ancient Town companies. As the lighting industry overlord, actually in Guangdong so important evaluation system is absent, really intriguing. In the ancient town, although also has been vigorously developing LED industry, but the whole industry presents only see the stars, the moon can not find the situation. In some leading enterprises stationed in the town of OPPLE lighting etc. the headquarters moved to Shanghai, creating Longshehunza status and plus big brand relocation, is to let the ancient town of LED in the condition of no leader in enterprise.

Compared to the ancient town, Shenzhen, Dongguan light source has more advantages. In the light of the ancient town of the enterprise, technology has become a stumbling block to its development, LED lighting industry, the lack of corresponding standards brought about by the disorderly competition is a bad money to expel good money, a potential risk factor. An industry source said that the evaluation of the quality of LED depends not only on the number of watts, lumen value, chroma several major parameters. The same LED light source, the price from a dozen to dozens of pieces have different standards provided by different companies, upstream suppliers of products produced by the inevitable mixed. In addition, LED light source has become the promotion of the ancient town to achieve the dream of another problem.

Integration advantages, timely transformation

Although the ancient town in the process of developing LED industry gradually into the plight, but the ancient town still maintained its traditional advantages in the lighting. If the rational use of these advantages, the appropriate integration, the ancient town in the LED lighting industry can continue to maintain its dominance.

30 years of accumulation, in the town, more than 10 thousand professional lighting and accessories business, has already spread all over the country market, promote the formation of the surrounding township to town for the 11 city center, covering three, thousands of shops built a "ten street lighting" spectacular, the annual output value of over 1000 billion yuan of lighting industrial cluster. According to incomplete statistics, the national lighting lighting sales accounted for 60% market share, at the same time, the products are exported to foreign countries, Hong Kong and Macao, Southeast Asia not only occupy the traditional market, but also to develop these new markets such as South Africa, India, some well-known enterprises also have a good reputation in the Middle East, Europe and america.

With the rapid development of the LED industry, the lights are also open to the mass of the town to introduce LED. Most of the lighting companies in Zhongshan are doing LED transformation, even if the company is not doing LED, but also on the application of the LED. King Lighting City Investment Manager Lin Jianzhen told reporters.

Most LED the main products of the company are concentrated in the town, as long as the enterprises to create a good market environment, coupled with the strong support of the government, the town should be in the light of the halo, the top again in the field of LED. Zhongshan aodis Lighting Co. Ltd. executive manager Wang Bin said without confidence.

Of course, the ancient town to really integrate these resources, their product quality must pass. This is the premise of everything. In this regard, the first thing to do is to take off the hat, the town has begun to take off the formation of the ancient town of LED industry, poor and chaos, the low quality of the hat, change the bad image of the town in people's minds. Ancient town of LED enterprises mainly in small and medium enterprises, the so-called small boat U-turn, small businesses tend to be flexible, to make timely adjustments to respond to market changes