LCD electronic whiteboards are very popular in the market and LED all-in-one machines are promising in the future
Currently, the most common equipment used in teaching in China is LCD electronic whiteboards. LCD electronic whiteboard is a high-tech product developed by integrating cutting-edge electronic technology, software technology and other high-tech means. It combines computers and projectors to achieve paperless office and teaching. It can also be written directly with a pen like an ordinary whiteboard or teaching blackboard. Compared with projectors and ordinary whiteboards, LCD electronic whiteboards have their own advantages.
LCD electronic whiteboards can not only liberate teachers from the single teaching form of "chalk + blackboard + books" and avoid the harm of dust to the health of teachers and students; moreover, the teaching method of using pictures, text, audio and video can greatly stimulate students' interest in learning and enhance the interaction between teachers and students. Teachers can also have more time to guide students to learn and achieve better teaching results.
With the further deepening of the reform of teaching, LCD electronic whiteboard products have been recognized in the education market, especially interactive LCD electronic whiteboard products. The market demand continues to grow and has become a trend in the multimedia development of global teaching activities. It is understood that the penetration rate of LCD electronic whiteboards in domestic classrooms has reached 38%. But abroad, the popularity rate of British LCD electronic whiteboards has reached 75%.
The reason why LCD electronic whiteboards are so popular is that they are cost-effective and have rich functions. But as a technological newcomer, LED all-in-one machines represent the future. Compared with interactive LCD electronic whiteboards, LED all-in-one machines integrate projectors, electronic whiteboards, screens, speakers, TVs, computers and many other conference room office equipment, making it possible to use one thing for multiple purposes. Simplifying the complex makes the educational environment more concise and comfortable, and does not take up space; at the same time, the display characteristics of high definition, high brightness, and high contrast solve the shortcomings and limitations of traditional projector equipment's excessive reliance on light in display. During the epidemic, cross-space transmission of live conference audio, video and screen writing content can be realized through the Internet, perfectly interpreting remote video conferencing. Unlimited seamless splicing and customization features allow the LED all-in-one machine to be used freely.
However, LED all-in-one machines are currently only used in a small number of applications in the education field, and it will take some time before they become popular. According to Dixian data, my country's LED all-in-one machine (including education, conference, party building screens, etc.) shipments will reach 3.9K units in 2021, with sales of 930 million yuan. In the first three quarters of 2022, China’s LEDAll-in-one machine shipments reached 3.2K units, with sales of 730 million yuan. It is expected that this total number will reach 40K by 2026. There are 529,300 schools of various types and levels in China. If half of them are popularized, it will be a market size of hundreds of billions.
LED displays are popular in the large-size field and form a complementary market structure with LCD electronic whiteboards. At present, the mainstream size segments of LCD electronic whiteboards are 80-83 inches and 84-89 inches. On the market, LED all-in-one computers are mainly 130-139 inches, accounting for more than half. It can be seen that LED all-in-one machines are currently mainly large-sized and do not form a fierce competition relationship with LCD electronic whiteboards, but a coexistence relationship. At present, LED education all-in-one machines are mainly used in universities, such as lecture theaters, academic lecture halls, school history exhibition halls and other scenes.
In fact, there are also 3D LED displays in the education market. 3D LED display allows viewers to enjoy real 3D images. Compared with other screens, 3D LED displays have the characteristics of higher brightness, more vivid colors, higher contrast, ultra-thin and light weight, and have a natural and comfortable field of view and a wider viewing angle. As an advanced intelligent interactive terminal, 3D LED display screen is destined to be widely used in the development trend of smart education with the continuous optimization of display technology and the blessing of new technologies such as "human-screen interaction", VR, and AR.
However, Screen Display World reporters believe that LED all-in-one computers have great opportunities in the future. The LED all-in-one machine has mature technology, powerful functions, high brightness, high color reproduction, and wide viewing angle. At present, its shortcoming is that the price is relatively high. After the cost reduction reaches the market acceptance level, it will be possible to replace the LCD electronic whiteboard and spread it in every classroom.
Multiple policies have been introduced one after another to accelerate the popularization of LED all-in-one machines in the education field
According to survey data from relevant research institutions, the market size of educational intelligent hardware in 2020 was 34.3 billion yuan. It is expected that the market size will reach 60.1 billion yuan in 2022, and is expected to be close to 100 billion yuan in 2024, with a compound annual growth rate of approximately 26%. As an important high-tech educational equipment, LED all-in-one machines will naturally grow.
In September this year, the state also launched a policy to support the renewal of equipment in education and other fields, setting up a special re-loan of more than 200 billion yuan for equipment renewal and renovation, and supporting financial institutions to provide loans for the purchase and renewal of equipment in education and other fields at an interest rate of no more than 3.2%.
At the beginning of the year, the Ministry of Education also issued the "2022 Work Points of the Higher Education Department of the Ministry of Education", emphasizing the promotion of the informatization process of education and the construction of a new form of education characterized by digitalization.
According to the "China Education Modernization 2035" plan, by 2035, the overall modernization of education will be realized, and China will become a powerful country in education. It will promote my country to become a country with great learning, human resources and talents, and lay the foundation for building a prosperous and powerful country by the middle of this century.A solid foundation has been laid for a democratic, civilized, harmonious and beautiful modern socialist country.
With the strong support of national policies and funds, and with the trend of declining prices of LED all-in-one machines, the time for LED all-in-one machines to be popularized in the education field is shortening. Of course, with the entry of cross-border brands, competition in this market segment will become more intense in the future. In order to seize the opportunity, many companies have focused on software and creativity, which is also a good competitive strategy.
ANNA