Foot door follow: looking for the next one"

At the beginning of the month, xiongji town lighting factory boss run away, leaving a wad of cash and not more than 300 unpaid wages for the employees, as well as tens of millions to terminal quality goods. It is understood that this is after Shenzhen junduoli, domestic and an annual output value of billions of dollars of LED enterprise crashing down.

Analysis of the reasons for running the boss boss, lies in the quality of the product. Xiongji engaged in low-end LED lighting production, due process and driving power and other enterprises are not mature enough, for profit, compression fittings procurement costs, ultimately affect the quality of the product, resulting in product return, the enterprise into a vicious spiral, the company can not support, can only choose to run away.

In fact, in the town engaged in low-end LED lighting companies already have a huge army, and xiongji is a member of the Legion "tiger". Once again, it was closed in the low end of the LED lighting enterprises sounded the alarm, to sacrifice the quality of the products at the expense of fraudulent sales and market, will eventually be abandoned by the market, the invisible hand of the market will make the right choice; the enterprise is not the bigger the better, the key is to have a correct market positioning.

The past two years is booming LED era, many of the eight poles of the LED business with the companies have enough strength to plunge into the LED tide". In the ancient town, there are engaged in traditional lighting, lanterns category companies have also set foot in LED. Behind the LED is so hot, a price war is not fit to be seen the tragic history of the enterprise, in order to seize the market, have added to the brutal price war, a large number of enterprises defeated, eliminated in the war, and this year the traditional lighting development remarkably similar, just LED price war the outcome has not yet been announced.

However, the enterprise did not remember the lessons from the collapse of the male in the event, the price war is still going on, and there is a growing trend, the price is not the lowest, only lower to the price war in the end. May I ask who is the lowest price of LED? Industry point of Guzhen town.

This reporter visited the ancient town of every corner, trying to record the town through the lens of the price war involved in the enterprise, to see who is the lowest price, and these enterprises can go far in this battle?

A 925, tiaoloujia banners fluttering in the wind, trying to attract eyeballs from dealers. (reporter Tu Peng photo)

The reporter sees, the bulb of 1 3W bulb, the price that a certain company gives is 3.3 yuan, and this price is much lower than the market reference price, so low price product, the enterprise is how to do? The survey found that enterprises in order to reduce costs, with the worst beads, the radiating device adopts plastic material, rough process and other means. Although the cost down, but the product quality is not flattering.

What's the lowest price for a 3W bulb? The price given by the enterprise is 3.3 yuan. (reporter Tu Peng photo)

2.9 yuan will be able to buy LED constant current drive bulb? Believe it or not, I don't believe it. (reporter Tu Peng photo)

In fact, the LED market is already reaching transparency, there are many enterprises reflect, to the ancient town purchasing dealers, they first went to town every LED Parts City, understand the price of fittings, accounting the cost of the product, and then to find products, seek cooperation of enterprises. This approach has its merits, but the dealer ignored the company's R & D costs, production costs and the value of the brand.

The price is very attractive, but the quality of the product is reliable? (reporter Tu Peng photo)

The dead have gone, the living how to live? Enterprise is the premise to live, live better that is called art. We believe that the last surviving companies are a brand, there is a scale, there are channels, product innovation, sales and innovation of enterprises.

Who will be the next one? No matter who we are, we don't want to see!