Thorns LED market size and supply chain enterprises

LED lighting market is not the largest civilian but commercial? SKYWORTH, TCL, the United States and other home appliance predators why the road lighting is not comfortable? The competition between enterprises in the future is no longer a mere competition of companies or brands?

Yesterday, sponsored by the Foshan municipal lighting association 2013 Guangdong LED lighting supply chain senior tour conference held in Foshan, from nationstar, PHILPS and other hundreds of LED on the lower reaches of the domestic lighting enterprises responsible person to focus on the development of the industry has had a heated discussion, in which more and more enterprises have realized that the LED lighting under the era of supply chain competition is more critical.

Technology updates fast

Accelerated inventory depreciation

As China's LED lighting industry gathering area of Guangdong, the number of industrial chain related enterprises accounted for nearly 70% of the country. However, over the past few years, LED lighting industry chain upstream and downstream enterprises because of the market demand forecast error judgment, resulting in a large number of inventory accumulation.

Foshan Lighting Association President Wu Yulin told reporters that last year, the association of the two well-known enterprises in Foshan found that their inventory is very high. One of the companies to a store in Jiangsu 2 million yuan of goods, can only sell the product of $5000 a month in three.

"Although LED lighting technology has now stabilized, but still in the process of continuous change, which the deployment of the enterprise's capacity, inventory depreciation have had a huge impact. "Wu Yulin said, more and more LED lighting enterprises have come to realize that the competition is no longer between the traditional lighting Time Inc competing against the company, or is only between the brand and the brand competition, but between supply chain and supply chain competition.

Before we want to pull the association of Foshan, a leading lighting companies come in, how to pull them do not come, and now they are asking to join in, and strengthen the upstream and downstream enterprises. Wu Yulin said.

The market is full of pitfalls

This year, the LED market has a very obvious outbreak. "Yesterday came specially from Shanghai to participate in the workshop of PHILPS Asia Marketing Director Zhou Xuejun told reporters, in the power of PHILPS's LED is currently in short supply in the state, a large distribution mainly from engineering and application of enterprises to open up channels of.

With the upgrading of technology, process improvement and large-scale production, LED prices have dropped by at least 30% years ago, at least two years, the return on investment is shortened to two years. "Zhou Xuejun said, LED lighting has entered a faster growth in the rising channel, as is its development trajectory and ten years ago, energy-saving lamps, thanks to the development of economy and enhance consumer awareness of environmental protection, LED open market will be faster. "

However, many entrepreneurs and the "civilian market is the largest market for LED" point of view is different, Zhou Xuejun think LED70% market but non civilian commercial. He pointed to the head lamps within the hotel told reporters: "you see, 3 years ago or energy-saving lamps, has now replaced LED, hotels and shopping malls the intensity is N times of the family, they are more willing to save power for lamps. "

Home appliance giant cross play

Prospects may not necessarily bright

LED this attractive cake has attracted the boss of all walks of life, including the original letter to do shoes, as well as home appliance giant Midea, etc..

However, from the home appliance industry into the lighting field beautiful lighting has gone through little detours, after the beginning of the battle and retreat into stride forward singing militant songs, until recently launched 200 products to LED to attack. In this regard, Zhou Xuejun said that the United States, SKYWORTH, TCL and other appliance giant broke into the field of LED lighting has two problems, one channel, the two is professional. "The United States to do a certain lighting than a well-known brand is not good, but the problem is, how do you put the goods on the shelf? "

Wu Yulin is summed up, the United States and the United States to the lighting of the company's advice has three: the big enterprise if the strategic error is also in trouble; do not pay attention to the quality of the market can not be recognized for a long time; the slogan is not as good as the first task.

Famous enterprises to enter the LED instead of being dragged down the brand, is not their position. Take it for granted that prices are more expensive than others. "Zhou Xuejun said, with beautiful lighting, test it there are many, for example, is determined to have sustained investment or the pursuit of short-term profits, if one started to lose a few million is it necessary to put this piece of cut? Like Haier, said 12 years ago to come in, the results of a circle and return to the main industry. "

However, Zhou Xuejun admits that 3 years ago to enter the field of Samsung LED if you can stick to it, it will be a terrible opponent PHILPS. "We started on the same starting line running, has now entered into the anaerobic state, not only have the endurance and speed, physical strength is not good people will fall, it is a hard process, and the scale of the cost advantage of enterprises can survive in the end. "