LED lighting market outbreak companies need clear understanding and industry conscience

LED lighting market China broke out in sight, but due to confusion in the market, the price difference between different brands of LED lamps, the product quality is uneven, some production workshops require shipments, resulting in poor product quality, low prices do not even meet the safety. The whole Chinese market is like a locomotive running too fast, the body can not keep up, the market demand for production, quality and price. One is the LED lighting trade enterprises facing a dilemma, to get the order but could not find the production enterprises, as a foreign trade enterprise told reporters, has a $one million order hand, due to the order requirements of high product quality, low price, can not find a suitable production enterprises to take over.

The market is too fast, the price is very low, some foreign trade enterprises that can keep the total amount of the same has been considered growth even in LED lighting product shipments doubled under the condition of visiting a foreign trade enterprises in Hangzhou in the reporter, official said last year the company LED and traditional lighting products export proportion for 3:7, this year is expected to two flat, half. Chinese market is recognized as the most intense global LED lighting market competition, if we can in this way in charge, bright future. 2013 is the year of the outbreak of LED lighting, the time may also continue for 3-5 years, the average annual compound growth is expected to be between 200%-300%.

Some small and medium enterprises have seen LED large flow of products, such as bulb, lamp tube is very difficult, now a large number of LED lighting enterprises have begun to spread quickly in the supply chain requirements of high speed and high quality, low price products, large LED lighting production enterprises have the advantage, destined to squeeze, some small and medium-sized enterprises. Some SMEs have a good grasp of positioning, positioning the market segments, or select professional business, landscape lighting, or the market needs to be developed in the field of special lighting. Some manufacturers and dealers choose to change marketing ideas and business models, from simple to sell products to sell services, from a supplier to a service provider.

To deal with the outbreak of LED lighting market, not only the need for standard norms, but also a clear understanding of the enterprise and industry conscience.