Field survey: LED lighting market in Liaoning and Guangdong

In order to understand the LED lighting market, the reporter visited the city of Liaoning, Dandong, Panjin, and visited the Guangdong, Heyuan, Huizhou, field research, the current market situation in 2014 will usher in the peak market.

Liaoning

Dandong

Dandong city is located in the southeast of Liaoning Province, and North Korea across the river, is an important intersection of the Northeast Asian economic zone and the Bohai sea, the the Yellow Sea economic circle, is the national border economic cooperation zone, has 5 types of ports, railway and highway, pipeline, airport 10 port. Dandong city is the largest trade port toward the city of China, is also the most convenient access to the sea and the eastern part of northeast logistics center.

Dandong: new stores boost border trade business

With the closure of the new the Yalu River bridge in Dandong, the opening of the Korean gold Ping, North Korea lighting market has gradually attracted the attention of the domestic lighting industry. At present, LED lighting market in Dandong is very high degree of penetration, the products in the major lighting stores in Dandong can be seen everywhere. Dandong City, a total of 45 home lighting businesses, mainly in Dandong Jintang Lighting City and Zhenxing District two places, operating brands including OPPLE, NVC, Mitsuo Aurora, Rick, Li etc.. Among them, the store business is the largest area of Dandong NVC, up to 600 square meters.

Dandong is located in the best location of the new hardware city lighting square is currently attracting the attention of many domestic lighting manufacturers. According to the new Hardware City Lighting Plaza general manager Yang Baowen introduction, since the new Hardware City Lighting Plaza construction, Guangdong, Zhejiang, Jiangsu and many other manufacturers have come to visit Dandong, and said the plan new settled Hardware City Lighting Plaza, North Korea to carry out cross-border trade business.

It is reported that the new City Hardware City Lighting Plaza is currently divided into 3 pavilions, namely, home lighting, outdoor lighting and lanterns exhibition hall, each hall is divided into three layers, operating area of 10 thousand square meters. Reporters learned that the new City Hardware City Square Lighting investment is nearing completion, plans to officially opened in May 2014.

Fengcheng: lighting market almost closed"

Fengcheng city is located in the eastern part of Liaodong Peninsula, north of Benxi Manchu Autonomous County, Zhen'an District bordering the South and Dandong city and Donggang City, east of Kuandian Manchu Autonomous County, Xiuyan Manchu Autonomous County, adjacent to the West and Liaoyang county.

For Fengcheng, the lighting industry is still in a backward state. Fengcheng City, there is no professional stores, lighting companies scattered distribution, mainly in some of the busy streets. According to the reporter statistics, operating lighting businesses have 9, mainly to operate the bulk of the main.

It is understood that the Fengcheng market is also a small number of brands settled, such as OPPLE, Midea, etc., they are mainly engaged in the product of traditional lighting products. In conversation with the merchant, the reporter learned that there are a lot of businesses almost home, many people have not been to the lights are ancient town. Therefore, the popularity of LED lighting market in Fengcheng is quite low, LED lighting products in the market can not see.

Kuandian Manchu Autonomous County: LED lighting fashion has not come

Kuandian Manchu Autonomous County of Dandong City, Yalu River, East and North Korea across the river, south of Dandong City, adjacent to the West and Fengcheng City, Benxi Manchu Autonomous County, connected to the North Huanren Manchu Autonomous County, Ji'an City, Jilin province.

In Kuandian, the lighting industry performance is not satisfactory. According to statistics, Kuandian lighting industry operators only 7, scattered distribution, operating area is not large, there is no more than 100 square meters. Active in the market of Kuandian Manchu Autonomous County of brands including OPPLE, NVC, Mitsuo Aurora, the traditional lighting brand influence is still strong, almost invisible traces of LED lighting products.

Donggang: LED products are scarce"

Donggang city is located in the east of Liaodong Peninsula, the intersection is located in Northeast Asia, Bohai and the the Yellow Sea three economic circle, is an important node in the connection, North and South Korea, Russia and Japan are the transportation hub, the Eurasian corridor, the eastern region is an important sea portal.

Donggang lighting market development is still in its infancy, professional lighting companies only 8. The distribution of these 8 stores are relatively concentrated, mainly in the vicinity of the Yellow Sea street, and the business area of shops are almost the same, basic in about 80 square meters.

In the Donggang market, PHILPS, sunshine, beautiful, TCL and other brands more active. In addition, LED lighting products can be found in the market in Donggang, but it is still only the market of scarce goods, has not yet become a mainstream product.

Panjin

Liaoning City, Panjin province is located in the southwest of Liaoning, the central area of Liaohe River delta. Panjin is an important petrochemical city in China, is also the "wetland" and the famous national ecological demonstration city and national excellent tourism city.

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