2014, LED industry channel how to exist?

If you do not keep up with the pace of LED lighting, even the traditional channels of lighting chiefs have been eliminated. Now, the wave of LED lighting has been pushed to the channel must choose the crossroads. Channels are faced with the choice of products, manufacturers and brand confusion, anxiety and pressure, this choice is more like gambling, gambling will be eliminated. Therefore, in the chaotic LED lighting market, the channel must first ask themselves: how do I exist? How to identify their business positioning, the creation of irreplaceable value? Only after the positive thinking and the correct answer, the channel can lead to a variety of choices and business operations on the right track.

Channels to keep up with the pace of LED lighting, not only to make the right choice, but also on the business and career re positioning, re planning, and actively create their own unique living resources and environment, so that enterprises evergreen. We believe that the unique channel for the survival of resources is the key to create a network of business ecosystem and create channel brand.

To create a network of business ecosystem, we must develop and build a network of outlets, both the number of scale, but also the coverage and coverage levels. These outlets should have continuous and frequent business contacts, in the store space and human resources on the main channel agent brand. The channel has a long-term business guidance, support and management function of the network, but also to advance the decision of business orientation, is individual business (such as wholesale, distribution, engineering or Home Furnishing, commercial lighting, light source) or integrated services, is again to determine a single system or multiple systems.

In the business ecosystem network, to create their own brand channel channel, so that manufacturers recognize the channel network strength, such as quantity, network coverage level and quality management; to allow manufacturers to realize power network control channels, such as the appeal, influence, and loyalty rule making and maintenance. Channel manufacturers can use the brand to build a network, but it is necessary to transform the brand power of the manufacturers into the channel brand power, these two brands of a dark force, the channel to establish a stable market position. Even if the manufacturers to withdraw the brand, the channel can still comeback.

Ambitious channels will not see live, not drift, but will advance bravely. Some channels may now not big or has just started, but also know how to exist, there will be the next "big brothers" of life.