Last March the United States Department of LED factory in CREE resorted to the LED bulb price war caused by various people to follow, as at the end of November, to replace the 40 Watt, 60 watt LED bulb price already fell 2~3, compared to 2007, the average price fell more than 7, the Department of Taiwan LED factory has been released afraid fell, but to fall a demand, fell out of the market size of the positive attitude, price quantity trends contribute to the 2014 lighting revenue into the mainstream.
The market named LED high proportion of revenue, Everlight, Lunda, new century, canyuan, East Bay and so have the opportunity to benefit.
LED bulb price decline last year was shrouded in a storm at the beginning of March, the United States Department of Dachang Cree ultra low-cost LED bulb, the price of only $9.97, related industry shock, but then triggered a Macedonian follow last year led to LED lighting the way to kill the low price thoroughly.
According to market research firm LEDinside statistics, in January last year to replace 40 Watt, 60 watt LED bulb price also fell $19.4, $29.6, by November, the average price has both slipped to $15.4 and $21.5 to replace 60 watt LED bulbs will face $20 integer points to defend the war, to the price of this conversion, the price already 21%~ fell close to 3, mainly concentrated in the decline in the first half of last year, although the price is still insufficient and the fluorescent lamp and incandescent lamp match, but compared to 2007 more than $70, LED bulb prices have tumbled more than 7, the price trend of the pro people.
Everlight chairman Ye Yinfu said publicly, LED price war without end point, focuses on the decline to arch out of demand, the amount is not big profits, but also because of the price decline is the trend, business LED manufacturers always face the problem of the loss of listed stock prices, increase the turnover rate, reduce inventory to cold.
LEDinside analyst Wang Ting said that the annual discount price promotions on consumer acceptance and market share have a certain role, Thanksgiving, Christmas promotion action will have fueled effect on the United States, the European market for LED lighting, LED lighting demand forecast in 2014 is the annual increase of 86%, to replace the tide LED bulb will be officially launched.
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