Expanding domestic demand market to promote LED lighting standards to create value

Low carbon economy boom, by the policy of spring, capital influx of LED industry, industry production capacity expanded rapidly, but the cost pressures and problems with the development of LED industry, Guangzhou International Lighting Exhibition held recently in the "opportunities and challenges" Asian LED lighting industry as the theme, more than 50 of the industry's top LED experts more than 2000 operators on LED industry competitiveness.

Philips Lighting Company CTO and U.S. technology medal GeorgeCraford (George Crawford) at the forum pointed out that in the past because of the quality of the light source, the color is not balanced, the national LED standard is inconsistent which bring many restrictions to the whole industry. As once the kingdom of light, Taiwan, due to the recent LED based solid state light source to enter the lighting industry, Taiwan lighting industry once again rejuvenated. At present, Taiwan has established a relatively complete LED industrial chain in the upstream grain packaging and the middle reaches of the LED backlight module, the industry in the downstream lighting products are also beginning to grow rapidly. Taiwan lighting output Industry Association chairman Zhang Kongcheng, proposed innovative LED technology to promote market development, and promote LED lighting standard value two points, through the cross-strait exchanges and cooperation to expand the domestic market, to assist the Taiwan LED industry to accelerate the development opportunity, to regain the "Taiwan lighting kingdom" reputation.

PHILPS LED solutions Qiangtan Home Furnishing lighting 50 billion cake

From Canton Tower to Expo Park in Shanghai, and then to the Beijing Olympic venues, PHILPS's LED lamps have entered the major public areas of the country. Now, we want to focus on the product oriented 'home lighting'. "The acceptance of Nandu interview group vice president, marketing department of PHILPS Greater China director Lai Wenan the day before, Home Furnishing lighting market Chinese reached 23 billion in 2010, is expected in 2015 will reach 50 billion. In China, PHILPS's home lighting sales accounted for 1/3 of the overall lighting business.

According to its introduction, so far, PHILPS has built in China has more than 230 home lighting stores and stores in the more than 1 thousand stores. Plan in 2015, home lighting sales network to expand to 1000 brand stores and stores in the 3000 stores. In addition, hospitals, shops, developers B2B model will be an important marketing channel PHILPS home lighting. At present, the sales of LED products in home lighting has exceeded 15% of the total sales of our LED products. Lai Wen'an believes that this data at least shows that PHILPS's massive attack on China's LED home lighting market strategy is correct.

PHILPS held in Shanghai, the light did not see the world series of theme activities, the world's first LED home lighting overall solution. Reporters at the press conference to see the scene, PHILPS home lighting products covering the Ledino, Livingcolors, LED candles, LED searchlights, etc., and its rich color and sense of design for home design to create a personalized atmosphere. Lai Wenan told reporters in Nandu, PHILPS's brand in China has 97% brand awareness and brand goodwill of the degree of 78%. And has established a very complete sales network, in addition to more than 23000 stores in the second tier cities have more than three or four years, from the beginning of the year 3, PHILPS began to build the first home lighting brand stores. "