Engineering channel market: a piece of fat in the LED lighting industry

In the first half of the LED lighting market suddenly hot, from the chip to the package to the downstream heat a bit like this year, barbecue weather. Since the amount of the lamp really? Some people say that the channel Yahuo cause false prosperity, also said that the terminal does, even CEOs Public opinions are divergent., often referred to the channel market unable to agree on which is right, but we have to say, "good by common consent".

Hui Yuan photoelectric business manager Qian Huixin pleased to tell reporters that he hands the order will increase 30%. Mainly in the factory and the ultra energy saving transformation of the main Fujian provincial state photoelectric technology Co., Ltd. marketing director Xia Zeqiang also told reporters that the second half of the performance is expected to increase by 60%.

The biggest feature of the project is not standardized, not only non - standard lamps, non - profit margin, even the channel is not standard.

Deng Xiaoping said, whether black or white, it catches mice is a good cat. This sentence is really suitable for the construction of these enterprises.

Engineering in the end involved in what areas, should not be able to give a professional interpretation of the terms of which experts. However, according to the unwritten rules, the current project is divided into two kinds, one is the government led municipal projects, such as street lights, landscape lighting and energy saving transformation of government offices, etc.. The other is the commercial lighting, the current more popular projects are mainly concentrated in the super, office, hotel, factory energy-saving projects.

Overall, there is a lot of uncertainty in municipal engineering, the government may be faster progress in the money, no money may be slow, but slow is always the majority. Municipal Engineering also has a headache problem, that is the collection, a lot of work done, the money has not yet. At the same time, the amount of municipal engineering is limited, unable to feed all LED manufacturers. Therefore, we will focus on commercial lighting, industrial lighting and energy conservation of public institutions.

It is understood that the current domestic manufacturers to do foreign projects, mostly with local engineering companies or distributors, is responsible for the production of lamps, but not responsible for installation. The project will need to install the lighting business, channels everyone out of tricks, and some property companies have cooperation, cooperation and cooperation and security companies, some hotels, supermarkets, a good relationship can also enter schools, libraries, hospitals undertake energy-saving renovation project.

So customers choose LED lighting products, what is the most fancy? In fact, "energy saving", in addition to quality. So the longer the lighting time, the greater the chance of LED energy efficiency transformation.

The company has specialized in the field of engineering lighting companies in various fields to replace the probability of LED research. The company's deputy general Xie Yun (a pseudonym) found that the cinema office basic game, the probability of success is very low, because they are relatively short working time. The hospital library is relatively slow, most of these places name "public", mainly rely on government subsidies, some local hospitals for seven or eight years before a revision, but also because the name "public", the country has given many preferential tariff, medical electricity is very cheap, the public electricity price to grid. At present, many hospitals have the behavior of stealing electricity, once the LED energy conservation, stealing electricity behavior is likely to surface, apparently this is not the hospital would like to see. Although there are still some economically developed regions have gradually accepted LED, but the overall size is not large.

Before, PHILPS lighting opened a specific factory of LED lighting products promotion, PHILPS lighting public relations manager Zhang Xu told reporters that the company has been the sales strategy, these large industrial enterprises to put forward higher requirements, so the development space for PHILPS lighting more. But Xie Yun is not too optimistic, he thinks has its own power station, large steel ironworks, chemical plant, waste a lot of power plant itself, so the enthusiasm for energy saving is also not too big.

So what is the hot market for LED project now? Reporter consulted a number of channels in the project take the amount of relatively large companies, they agreed that if the order according to the demand, the underground parking lot, supermarkets, hotels, restaurants, offices, factories belong to the first echelon, belong to the second tier, schools, hospitals, libraries, followed by.

Although such points, but also not the first tier of orders must be better than the second echelon, the single echelon of the third echelon. Because the project involves a "interest" problem. Take the underground parking lot, some Real Estate Company owned property companies to do, some professional Property Management Company to take care of different real estate, and some are specialized parking company management. In the face of LED energy transformation, these three companies apparently have their own small abacus. If it is their own property, electricity can be counted, just a pen to sign the money. Professional property companies also consider the day real estate companies do not love me, get me fired, saving I spend so much money to the landlord is not cheap? Parking lot management companies do not consider such, because they rely on the administrative cost of living.

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