LED lamp with Canbian to spread the goods, the lack of brand become fatal

LED lights with emphasis on decorative and aesthetic effects, is one of the main forces of LED decorative lighting. As early as more than and 10 years ago, LED lamp belt in our city's modern architecture, natural landscape, night lighting engineering and indoor environment decoration, etc.. It is precisely because of the contribution of LED decorative lighting, China's urban lighting smoothly from the light up to the beautiful transition. In these ten years, LED lights in the city in the night to get a lot of use, for the city to bring beauty and prosperity, for the home environment to bring romance and warmth.

Once, LED lamp belt is a kind of expensive goods. Before 2007, the cheapest LED lights with 40 yuan / m, but today, after the tragic price war, LED lights with a few dollars to buy. It is hard to imagine that time in the past six years, the price is only 1/6 of the original, in the price war survivors of the LED enterprise is in the heart: how LED lamp belt became to spread the goods?

LED lamp belt crisis

40 yuan, 30 yuan, $20, $10...... Over the past six years, LED lamp belt has been the lowest price. A business manager told reporters that the past production of LED lamp with not many manufacturers, the competition is not so fierce, LED lights with the quality and profits are ideal, since the rapid development of LED lighting, LED lamp with low threshold has become a lot of new entrants to the first choice, because all the competitors, so in the past in the original LED lamp with a prestigious brand also slowly decline. Even he, but also gradually do not want to do with the LED lamp, the profit is so low, subsequent repair too troublesome.

Now in the LED light field, no company can claim to the boss, at the same time, the reporter has not heard of any companies claiming to be LED lights with the first brand, visible lights with LED reduced in LED lighting status, but not every enterprise LED lamp with sales are so dismal. Different production scale, different target market, the production of different types of LED lights, LED sales are not the same. Some LED companies to engineering based, the market is not warm; some wholesalers, retailers, sales are not ideal; some of the overseas market based enterprises are planning to expand production capacity this year.

At present, most of the production of LED lights with the enterprise will only take LED lamp as a supporting product, the proportion will not exceed 1/3, the vast majority of only about 10%. Reporter through the investigation, it was found that compared to last year, LED lights with figure less appear in the supermarkets, can see large tracts with LED lights in some stores before, now only see the existence of a tiny bit, or if no customer consultation never lit. When a reporter asked about the reason, the store official told reporters that the company has transformed the production of other categories of LED lamps, LED light only in the wholesalers, retailers come to the inquiry when the light.

Visible, LED lamp belt is experiencing price crisis, quality crisis, market channel crisis......

Different market segments are also different sales

Although the LED lights are experiencing various difficulties, but different types of LED lights, corresponding to the target market and consumer groups are not the same, its sales are not the same.

1, according to the difference of material, LED lamp is divided into soft light and hard light.

For consumers, light bar easily fixed, processing and installation are more convenient, but can not bend, not suitable for irregular places, but the price is relatively higher than the soft light, used for high-end engineering; soft light can be arbitrarily cut, any longer, and the emission is not affected by the relative price. Cheap, easy to install, can be "DIY" into any shape, therefore by the love of consumers, in the traditional channel, soft light than light bar popular, light bar market is relatively narrow.

For LED enterprises, technical threshold of light bar is relatively high, the cost, the price is relatively high, in the low-end market LED company most only R & D and production of soft light, occupy a space for one person in the high-end market LED enterprises will be R & D and production of light bar.

2, according to the use of the difference, is divided into high pressure LED lamp belt and low pressure LED lamp with two kinds, of which the high pressure LED lamp belt also known as AC lamp belt, low voltage LED lamp with DC lamp belt.

For consumers, the two are very different from the security, price, packaging, installation, etc.:

From the safety, high work voltage LED lamp with the 220V, belong to the dangerous voltage, in some applications the risk hidden safety problems; low voltage LED lamp belt is working voltage DC 12V, which belongs to the safety voltage, can be used in various occasions, there is no danger to human body.

From the price, if only from the two kinds of lights, LED lights with the same price, but the overall cost measure is not the same, because of the high pressure with the LED lamp with high power, a power supply can take 30 - 50 meters LED lights, and relatively high voltage cost relatively low. While the low voltage LED lamp belt to external DC power supply, power is generally 1 meters 60 beads 5050LED lamp belt is about 12W 14W, which means each meter lamp with DC power distribution to about 15W, so the cost will be low LED lights with much improved, greatly higher than the high pressure LED lamp belt. Therefore, from the overall cost point of view, the low pressure LED lamp with a higher price than the high pressure LED lamp with high prices.

From the packaging, the packaging of high pressure LED lamp and low pressure LED lamp