EMC model looks very beautiful LED lights break through the road in the exit?

Domestic trapped in excess capacity and capital chain pressure, turn to the sea to seek outside the wall flower

Currently, Shenzhen, Foshan, Zhongshan and other places led small businesses have closed down the news all over the place. The mainstream view is that most of these small businesses died of excess capacity. Dongguan is an important city in the LED industry, in the application of LED in the forefront of the country, the survival of LED companies affect people.

To this end, the reporter visited the investigation of a large number of enterprises, to a Dongguan LED enterprise as samples, through a comprehensive and in-depth analysis, see only a small part, to restore the true corners, the current situation of the development of the LED industry in Dongguan.

Mexico, Saudi Arabia, the United Arab Emirates, Zhao Ling this week will be flying back and forth in the eastern hemisphere.

Zhao Ling is Dongguan City Branch Lei digital photoelectric technology Co. Ltd. (hereinafter referred to as cled) the deputy general manager and chief economist, recently the company established a new Ministry of foreign trade, she personally flew to overseas to negotiate orders.

"The domestic market is not good, can only turn to export. "Capable and calm Zhao Ling said lightly, the company is now all-out onslaught exports, trying to find a place in the energy saving and environmental protection concept, the market matures overseas LED market.

From the successful countries, provinces and cities to promote the demonstration projects, to test the water EMC mode, and then to expand overseas markets, Ke Lei had to break through the road map, vaguely able to pry into the subtle changes in the Dongguan LED industry.

Embarrassment after a bank guarantee

In November 10th this year, the park is known as "the most beautiful Chinese High-tech Zone in Dongguan Songshan Lake is still green, in the greenery of the Songshan Lake Science and Technology Innovation Park Building No. 1, Zhao Ling and reporters talking about.

A Research Institute of Qinghua industrial background enterprise called Dongguan LED industry strength, strong technology, a galaxy of talents. Ke Lei was very low-key, so far the only thing outside the impression is that it produces a LED lamp into the the Imperial Palace, in addition to the very few in the media appearances.

However, the recent one thing to let Lei Lei can not calm. In the successful bid for the Shenzhen International Industrial Materials City of LED lighting project, the Shenzhen city of Southern China branch of the need to be issued a 1 million yuan of bank guarantees (a security certificate), Southern China.

"The other party requires us to open a bank guarantee, indicating that the lack of confidence in us. In Zhao Ling opinion, the other side of the harsh requirements and the current situation of the Pearl River Delta LED related.

Since the second half of this year, Foshan, Shenzhen, Zhongshan and other places have emerged LED small business failures, some bosses foot, the Pearl River Delta LED companies into the winter overnight.

The most fundamental reason is funding. Zhao Ling said that although the public opinion are now focused overcapacity, but the most direct manifestation of the funding strand breaks, elongated payment cycle greatly increased the risk of LED corporate funds.

Zhao Ling said, compared with other industries, the payment cycle LED is too long, more liquidity rely on state subsidies, while small companies can not get state subsidies, payment period can only rely on the long and delicate, capital chain is inevitable.

In fact, the issue of capital is not a small business patents, in the case of state subsidies as the main driving force, LED companies are generally faced with the difficult situation of lack of money.

EMC looks beautiful

Market and capital, is an open problem in the LED industry, especially in the beginning of LED.

In addition to state subsidies, in recent years, the introduction of the western developed countries of the general EMC (contract energy management model), expect this new model to solve the financing of the short board.

EMC mode is the main mode of operation, LED lighting companies first free to provide users with a number of LED products, users in the use of the product, the energy saving benefits generated within a certain period of return. When the return reaches a certain period, the user will eventually have LED products.

However, this was to bring the bright prospects of LED lighting business mode encounter "praised the embarrassing situation. Public reports show that the success rate of the use of EMC to promote LED lighting in Guangdong less than 10%.

The most critical issue is financing. Zhao Ling said, EMC in theory is impeccable, but in fact it has stretched the LED lighting company funding cycle, EMC model is not welcomed by enterprises.

In the first half of this year, Ke Lei won the bid for a project in Henan, Shangqiu LED, the use of the EMC model, Branch Lei has to be made for the repayment period of 5 years, but the other party is required for a period of 8 years.

"This is an unacceptable number of years. Zhao Ling said that the country vigorously promote the EMC model, but this model has a fatal flaw, that is, the risk and pressure all pushed to the LED business, so that corporate risk alone.

Another controversial issue is that although the calculation of energy efficiency is detected by third parties, but the data detected is not scientific. "For example, a street filled with LED lights, save a lot of power, but who can guarantee that this street did not steal electricity leakage phenomenon? "

These congenital defects, so EMC model is not favored in the domestic real few companies using the EMC model.

Break through the road in the export?

These days, Zhao Ling has been busy going abroad to negotiate. At present, the Division has to negotiate with the United States, California, New Orleans and other cities are nearing completion, and soon, the products will appear in the u.s..

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