Dongguan lighting format panoramic scan

According to official statistics, Dongguan city in 2006 GDP reached 57 billion 800 million yuan, total exports of nearly $19 billion. The world-famous "modern international manufacturing city," in more than and 20 years, the economic development of the average annual increase rate of 20%, in large and medium-sized city Chinese, for six consecutive years ranked third, created the "Dongguan miracle praise with one voice". The overall development of the lighting industry as well as the performance, has become an important force to boost the social and economic development of Dongguan.

Xianshengduoren anaemic

The development of Dongguan lighting industry have the trend of reform and opening up, can be traced back to the last century in 70s. With the influx of a number of Taiwan funded enterprises, the industry was able to rise rapidly, and gradually formed a relatively complete industrial chain, in early 90s to enter the golden period of development. Dongguan lighting lighting manufacturing enterprises to Taiwan funded enterprises, accounting for 80% of the total, Hong Kong businessmen and local enterprises accounted for the proportion of each accounted for about 10%. With advanced production technology, scientific and technological strength, abundant capital and rich management experience, they firmly occupy a larger share of the high-end market in Europe and America, once the head start, leading the industry trend. For example, marble lamp kingfair lighting production, whether it is design or manufacturing technology, has reached the world first-class level; after 2002, three was a banner lighting lighting industry development in Dongguan area. However, the market will not transfer to the will of the people. After the raw material prices, the appreciation of the RMB, the export tax rebate policy barriers to international trade and national austerity, these has always been to export high-quality lamps is well-known enterprises in Dongguan, or a sharp drop in the number of export, export profits or weakness, suffered a hitherto unknown market cold. As a result, many lighting companies began to turn their eyes to the domestic market, the desire to share a good cup in the Chinese market. But so far, Dongguan lighting companies have not yet appeared in the real sense of domestic predators. The common argument is: one is used to do the export enterprises in Dongguan, to grasp the domestic market of two enterprises in Dongguan is obviously The climate does not suit one.; "down-to-earth, no publicity" style is obvious as in the past, lack of initiative to build a brand.

Planning disorder according to one of the

In November 2002, Guzhen Town Zhongshan city won the "Chinese catch up from behind the lighting capital" of the title, the Dongguan lighting industry, can not be said to be a member of the past cannot bear to think of the past. Of course, this is related to the local government's economic development planning and the importance of the industry, the degree of guidance. According to related statistics, in the town of Liaobu Middle East boundaries, Shijie Town, Shilong Town, Shek Pai Town, Qishi Town, Chashan town and Hengli Town, West Cross Dongkeng Town and Changping Town, Huang Town, Zhangmutou town, Tangxia Town, Fenggang Town, Qingxi Town, Xiegang town and Dalang Town, South and Dalingshan Town and Changan Town, Humen town and Sha Tin Town, north to Houjie Town, have lighting enterprises impressively in the book clearly does not meet the requirements, industrial cluster planning. Indeed, the regional distribution of Dongguan lighting enterprises is not centralized, perhaps with the local government to know more about the vested interest. Then, access system is not standard is equal to the enterprise to reduce the "threshold", resulting in the Dongguan area lighting industry in all area of "blossom everywhere". Alone with a single or a few companies are hard to create regional brands, so Dongguan lighting industry decline with the passage of time gradually exposed. As of 2003, Dongguan lighting enterprises in the domestic market, the rapid decline in reputation, "China Lighting Capital" to cultivate the OPPLE lighting as the representative of the emerging brands with strong rise.

No longer hesitate dream again

Dongguan lighting enterprises have been aware of their shortcomings, "bullied" by saying that they change the heart without delay. Whether it is the strength of the foreign export enterprises, or to do the domestic sales of local enterprises, they are busy doing structural adjustment of enterprise development strategy. For example: large crystal lamp manufacturers -- fan'ersai lightings began in 1993 to around the domestic sales, wholesale market as the main sales channels, at the time it outshines. To 1996, fan'ersai make adjustment of the marketing strategy, only undertake national engineering organizations dedicated to provide tailor-made products for high-end customers. Since 2006, fan'ersai frequently force, not only invested all project expansion construction, and according to the product design effort from 2004, Shenzhen electricity industry; the production base moved to Dongguan Changan, completed a huge breakthrough in the production capacity. At the same time, strengthen the electricity industry and the building materials supermarket and domestic cooperation, the first step is the establishment of marketing highlights industry supermarket sector; 10 years ago, Taiwan stars have been involved in the field of lighting lanterns, 2001 to focus into the project of commercial lighting. By 2004, NVC's influence and drive, the sharp lighting domestic pace significantly increased; the second half of 2005, JINDA lighting cooperation with the world's top crystal manufacturer SWAROVSKI success, then launched the "gold store. Viza China crystal lamp operation mode; 2006, Bao Hui Lighting the successful launch of" ole nice "brand crystal lamp monopoly. Such enterprises no longer hesitate, they have only one common goal, that is, as soon as possible to complete the successful transformation of the domestic market, re ignite the two venture dream to create them