Compete with the customer packaging factory active military buildup downstream lighting for what?

Perhaps fancy broad prospects for the LED lighting market, packaging plants into the downstream lighting applications has become a trend". Open up new profit growth point understandable, but the potential risk of downstream customers grab the market can not be ignored.

We only sell LED devices in the Chinese market, at least in the next few years will not easily sell lighting products in the Chinese market. "The same lighting devices applied to enter the business Rui, has started selling LED lighting products in the American market. The CREE China insiders believe that the move will affect China's device market, a little offended the customer".

Because, part of CREE's Chinese customers will be expressed in the cooperation of such concerns, I bought your device, the results of the U.S. market to compete with you".

In the China market, a package, a spoiler downstream of lighting applications, adhere to the position of those who have. The LED package business for the main business of listed companies, there are nationstar, honglitronic, Mason technologies, rectangular lighting mainly relates to the downstream LED lighting business, clear focus package not covered downstream lighting applications is Jufei and refond.

"Burn" grab lighting applications market

As of March 26th from the 2013 annual report has been published, nationstar lighting applications and other business in 2013 revenues of 229 million yuan, but specific to the lighting application of pure business income is actually much, and did not reflect the earnings, the profit will not be calculated; Wan Runke and LED lighting products in 2013 revenue of 120 million yuan, profit 52 million 139 thousand and 900 element; rectangular lighting LED lighting applications in 2013 revenue of 159 million yuan, the profit is only 5 million 1 thousand yuan; honglitronic 2013 annual report was not released, revenue and profit situation of LED lighting products temporarily unknown.

Grasp the brand, the shop channel has become one of the sights of lighting application of these downstream packaging plant, therefore also burn a lot of money. Nationstar 2013 cost of sales increased by 19.56%, light is the brand and channel construction project, the country star power total invested 56 million 398 thousand and 900 yuan; allring technology sales in 2013 at a cost of 38 million 69 thousand and 700 yuan, an increase of 62.27%; rectangular lighting sales in 2013 at a cost of 52 million 178 thousand yuan, an increase of 84.80%, mainly due to the increase of brand building investment company;

Nationstar (002449) 2006 began to do downstream LED lighting, in 2012 began spreading channels, as of the end of 2013, nationstar has held more than and 10 investment promotion meeting, in Zhejiang, Hebei, Hunan, Anhui, Jiangxi, Shandong, Guangdong, Shaanxi, Hubei, Henan, Sichuan, Yunnan and other places have set up operations the total number of dealers around the center, also home to more than 1 thousand.

Rectangular lighting in order to consolidate and expand the market, continue to increase investment channels, channel laying, laying the intensity and cost of sales increase, brand integration, provision of greater amount of inventory impairment, and the company take the initiative such as price strategy, causes the product gross profit decline.

Investment in the establishment of a subsidiary of Jin Wanrun Mason (Beijing) Lighting Technology Co. Ltd., development, maintenance and construction for domestic marketing channels, develop domestic and commercial lighting, outdoor lighting in the field of high-end market. By the end of 2013, the number of teams of about 40 people in Shanghai, Wuhan, Chengdu, Shenzhen, and other regions to establish an office or stagnation.

And go directly to the terminal market dealer channel, honglitronic China in the mainland market more focused on business channel engineering.

Honglitronic (300219) lighting applications its business mainly by the third subsidiary company responsible for: LEDIA lighting to commercial indoor lighting, export mostly domestic market mainly in engineering channels to open up the market; Forda signal is mainly engaged in automotive lighting, brake lights, turn lights, auxiliary automotive lighting products and so on, the main export surplus; heavy industry yuan EMC mainly through the contract energy management mode, take LED or LED lighting lighting project management business transformation.

In the view of honglitronic deputy general manager Deng Shoutie, both devices and lighting applications and there is no conflict, the key is to look at the market positioning of lighting manufacturers, whether there is a cost advantage, and who compete, how to compete".

Focus on packaging downstream downstream lighting

Clear that the downstream lighting is not covered by the application of poly fly optoelectronics and Ruifeng photoelectric.

Jufei dongmi Jinghuang Yin said that in recent years, Jufei not extends downstream, but adhering to the "do fine" concept, focus on the field of familiar package.

Yin Jinghuang believes that the current business is not enough to do a simple package of growth, and to do downstream lighting, the need for resources, technology, market accumulation. And do not extend to the downstream lighting applications, the most critical concern is that, if you do downstream lighting, it will form a competitive relationship with customers, to bring negative impact on customers. "

Poly fly photoelectric 2013 operating income of 753 million yuan, an increase of 52.19%; net profit attributable to the parent company owner was $131 million, an increase of 43.06%.

Also clearly indicated that there is no application downstream lighting applications as well as Ruifeng photoelectric. Adhere to the "because the focus, so professional" concept, REFOND has consistently advocated the focus on the field of LED package, not to expand downstream blindly, with REFOND chairman Gong Weibin said that "all the egg puts a basket. "

Ruifeng photoelectric 2013 operating income of 682 million yuan, an increase of 36