Mai Xing Lighting: LED enterprises should hold together to deal with cross-border gold"

2014, with the full spread of LED lighting in the market, the traditional light "dominate" the situation has been quietly subversive, bright prospects for the industry to attract a large number of "layman" enterprises to share the cake. So, for large enterprises cross-border sub gold behavior, LED lighting companies how to deal with it? Recently, this reporter interviewed the general manager of maixing lighting brand belongs to the company vice president, Shenzhen Jiawei solar lighting Limited by Share Ltd LED lighting indoor lighting center Mr. Liu Kefeng.

The future of lighting is not necessarily through the lights, more and more cross-border operators began to penetrate into the lighting industry. For this phenomenon, some enterprises with some enterprises will look at fiercely as a tiger does, as industry consolidation period of strategic opportunities. Mr. Liu Kefeng is optimistic about this phenomenon, as the promotion of industry consolidation opportunities, more people in the industry competition intensifies, it will be more likely to subvert the traditional mode of lighting industry, realize the new development of lighting industry. He pointed out that 2014 is the LED industry "mighty wave crashing on a sandy shore" a year, only those who have the product, brand, development, promotion, sales force force force of the overall strength of the advantages of enterprises to survive in this year, and gradually establish their own brand.

In the LED lighting technology has not yet fully mature, there is no guarantee of product quality in the industry, the lack of innovation and other ills led to the status of the vicious competition in the industry. In the overall competition in 2014, this phenomenon will be eased to a certain extent in this industry, in the development to mature stage will go through a brutal baptism can survive in this field in the baptism of it must be with a variety or a business advantage. Mr. Liu Kefeng said, Mai Xing lighting challenges in this year will actively respond to the market, the rise of the electricity supplier of new channels, maixing lighting will be based on the actual situation of their own development goals, products, advantages, selection of suitable and effective channel model, firmly put up to maixing lighting banner. And sail further.

The bright prospect of LED, attracting many domestic and foreign large enterprises to enter, it will lead to some small and medium-sized enterprises "panic" and take "Baotuan enemy" way to survive and develop. So, the cross-border sub gold is not good? "Hold together the enemy" can "sit back and relax"? Liu Kefeng believes that cross-border competition has a negative impact on the LED lighting industry competition, on one hand it will force the development direction of more "line" enterprises and people think the industry and the competitive situation in the future, so as to take measures to deal with. The "Baotuan" appeared, indicating that enterprises have been aware of its own development threats. "Hold together" is the inevitable product of competition, is a way to seek common development through complementary resources. "Baotuan" is the purpose of win-win situation, but the current LED lighting industry, such as uneven product quality, the advantages can not be complementary and other issues, making it difficult to embrace the very high. Even if the "Baotuan" but can "resist the enemy", it will depend on whether or not to embrace the open mind to seek cooperation and cooperation mechanism.

Liu Kefeng said that how to deal with cross-border business is not an individual, a single enterprise can decide, but with the industry as a whole. Each lighting enterprises should establish a sense of industry, to find their own core competitiveness, on this basis to seek complementary and the establishment of the most mature mechanism of cooperation, in order to make up the Royal enemy more meaningful. The good opportunity of various associations, industry alliance established is enterprises to realize the combination of complementary advantages, pushing the enemy, all enterprises should participate, strengthen communication and cooperation, and jointly promote the development of the industry.