LED cottage enterprises survive innovation and development is king

According to the LEDinside report, 2012 China government by a series of policies and measures to stimulate domestic demand driven China LED lighting, LED general lighting market, forecast to 2015, Chinese LED general lighting demand will reach 10 billion dollars, with the sustained economic growth and enhance the popularity of the LED, to 2020 Chinese LED general lighting demand will reach $22 billion.

Faced with such a huge market demand, LED companies to open up the market. But there are also a small number of companies choose to take shortcuts: cottage and imitation. It is understood that, in recent years, from the LED power to the whole LED lights, LED display and other applications have emerged in the major brands of counterfeit goods, the company busy statement, busy strengthen anti-counterfeiting, feel helpless. Ask, can easily cottage, who also engage in R & D?

How to survive?

Cottage enterprises is the main survival of the ultra low price, if an internationally renowned brand of LED ceiling light market price of 1399 yuan, and its appearance is almost exactly the cottage light as long as $325.

Why is it so low? Because they are in the use of materials, design costs and after-sales service to save a lot, the most important is to save the cost of marketing, relying on copying other people's appearance and design directly into the market.

How to transform the cottage enterprises?

Any market will exist if the dragons and fishes jumbled together, small and medium-sized enterprises are in the early stages of development, and this stage is bound to go through a period of training to improve, then, can respect the original design of products, and relying on the design to enhance the value-added products will become an important index for strong enterprises can expand.

At first, some enterprise funds is relatively weak, in order to reduce the risk, may make a copycat of this road, imitation is the beginning of all human learning, it is like we are still small time to learn something, maybe a lot of stuff is to copy others and then combine their own preferences to do, when we reach a certain level, we will the needs of their own things.

Everything has a primary stage, when we choose to copy and imitate, maybe just to have a deeper understanding of things, but we have to admit that the choice of copying and imitation to things is no vitality.

Lev Tolstoy once said that if the result of our study is that we can't create anything, we are only copying and copying. If the enterprise has been obviously copycat no way, have to go his way of innovation ability.