China NVC selected the 500 most valuable brands, the lighting industry's

2013 (tenth) world brand conference held in Beijing in June 26th, the world brand laboratory released in 2013 (the tenth), China's top 500 most valuable brands list. In the financial analysis, analysis of consumer behavior and brand strength analysis based on the China brand squad, NVC brand value of 8 billion 216 million yuan at the top, the lighting industry won the first.

List brand leading China's economic development

2013, China's 500 most valuable brands, the total value of $8 trillion and 102 billion 529 million this year, the lowest threshold for the selected brand is $1 billion 536 million. The list of publishers - the world brand laboratory (WorldBrandLab), is an international and professional brand research institutions, headquartered in New York, the 1999 Nobel Laureate in economics, "ouyuanzhifu", Columbia University professor Robert Mundell (RobertMundELl) chairman, affiliated to the leading global strategy consulting firms World Executive Group, experts and consultants from the Harvard University, Yale University, Massachusetts Institute of Technology, University of Oxford, University of Cambridge and other top universities around the world, its research has become an important basis for many intangible assets in the process of enterprise merger assessment.

After the release of the list, Robert, President of the world brand lab professor (RobertMundell) said that this year is the world's tenth year of the preparation of the brand laboratory brand China list. From the perspective of brand value, many brands on the list has moved into a world-class brand camp.

The industry leader NVC deserved

NVC in this selection, the brand value of 8 billion 216 million yuan ranked 216, ranking first in the lighting industry. NVC in China lighting industry leading position in the industry for many years, constantly refresh "NVC speed", to create a brand myth, the list, the NVC is well deserved.

Since NVC opened its first store in the chain China, has been adhering to the "world brand, the core value of an industry first" concept, the quality of products and services as brand lifeline, create green light environment for customers, has been recognized by customers.

With the development of LED in the lighting industry, NVC quickly completed the strategic transformation and upgrading, the full force of research and development, production and sales of LED. Strategic vision with a forward-looking and advanced brand concept, NVC continues to expand the scale, product innovation. At the beginning of this year, NVC independent research and development of "front view" and "front is the" series of LED products listed, will harvest a large number of orders. 2013, NVC pace more quickly. The current domestic market, NVC brand stores more than 3000 homes; in overseas markets, the establishment of NVC operators in more than and 40 countries around the world, NVC has become the largest enterprise in the domestic lighting industry. Especially noteworthy is the NVC overseas market strategy, NVC has always insisted on the implementation of the comprehensive promotion of NVC brand based, supplemented by the well-known brand ODM/OEM's business strategy. Since June 2007, the acquisition of a British NVC lighting company, and set up since the British company, the number of stores in the UK service has gone from the initial development of the dozens to now nearly 300. In 2012, NVC established a new premises in Bermingham, further expanded the size of the company, but also enhance the British NVC design, R & D, technology and assembly processing ability, the British NVC has now become the local well-known brands, especially in the 2012 London Olympics supporting the project, a large number of NVC products to LED the application in many projects.

The European Institute of Business Administration (INSEAD) Professor Joan Claudelarizzi (Jean-ClaudeLarreche) pointed out that in western countries the most famous China consumer brand is "China manufacturing" of this sign, and with this sign of goods will give people the impression of low cost. However, China has a number of brands worldwide recognized. Chinese enterprises can expand the way of global mergers and acquisitions, and brand acquisitions in the business to business (B2B) market easier.

NVC brand value promotion firm

NVC since the establishment of the initial end insists on brand strategy, over the years, repeatedly won the "Ten China NVC lighting brand", "China best brand award", "LED industry's most influential brand" and the honorary title, and three consecutive years topped the top 500 developers preferred lighting brand list. Many honor is the NVC brand development and gives a strong positive, forward a new starting point for NVC and higher expectations.