China's first case of landing light positioning optical communication research gorgeous cocoon

Mentioned lights, if you can only think of lighting, then you OUT! The day before, the reporter learned that the optical communications research of nearly two years now "like a raging fire, lighting, indoor positioning technology fruits fall off when ripe" has made a breakthrough, has been out of the experimental stage, the real application, Changzhou Luqiao small commodity wholesale city become the first domestic lighting indoor positioning "early adopters".

Technical breakthrough, the light put on the smart coat"

Lighting indoor positioning technology set white light LED technology is the world's most advanced and powerful UBeacon system, LED hardware technology with optical communication function by Chau Ming technology developed first, UBeacon system software is easy to go by the Huace optical communication company independently developed based on the current apple and Android systems can be applied, through the combination of hardware and the use of LED software, the light emitted by the naked eye cannot see the light flashing signal high speed to transmit information, intelligent mobile phone as a signal receiving terminal, so as to achieve precise positioning.

As a result, the lamp significance is far beyond the basic functions of the lighting, but as an important carrier of optical communication, can provide accurate indoor positioning, user real maps, navigation, search, public information inquiries and other convenient services. Imagine, when you turn dizzy at the mall, but still can not find their own place to go to, and with his partner here, or walk around the street to go to the underground garage, for a long time could not find their own parking spaces, now as long as the open mobile phone scanning overhead lights, you can quickly find their own the destination is not awesome?

Of course, for businesses, meaning more Bukexiaoqu, through the real navigation service, can obtain accurate customer interest orientation, through the hot and cold region distribution and trend of brand distribution, clear focus and customers to explore the market preferences, obtain the target user and business data, subvert the traditional business marketing, blindly passively wait for user mode initiative, target customers, achieve precision marketing, to build a modern smart business model.

Precise positioning, non LED light source can not be

Relative to the currently used GPS navigation, Bluetooth navigation, WiFi navigation, LED is the largest bright light positioning positioning accuracy level is high, can reach 1 meters, a record of the current indoor positioning technology of high precision of the historical record. Bluetooth, WiFi and other wireless signal positioning technology, usually received signal strength, distance and other factors interfere with the positioning accuracy will be greatly reduced, usually less than 10 meters. The indoor positioning is the key to the accuracy of the positioning problem, because the indoor environment and the distance between the object and the object is generally small, relatively large distribution density, the more accurate positioning the better.

As mentioned above, due to the wireless signal as the carrier of the navigation technology, need networking, signal strength usually influenced by outside interference, resulting in inaccurate positioning, lighting and indoor positioning technology without networking, not disturbed by the external environment, as long as the installation of the LED lamp with optical communication function, normal light irradiation can achieve precise navigation, and refresh speed, can reach 2 times per second, even in the multipath condition, also can instantly locate. Ubiquitous lighting, seemingly bland, but in reality the positioning process has a strict matching requirements. Indoor lighting is located in the world's most advanced white LED technology, based on the original optical communication function, non LED light source. Chau Ming Technology chairman Lin Mingfeng told reporters.

In addition, the lighting location without laying special transmission equipment, to avoid the deployment of complex, high cost of third party operations. To 50 thousand square meters of shopping malls, for example, WiFi Positioning requires manual placement and data matching, according to a cloth every 50 square meters, the entire mall hardware costs and labor costs (0.25 yuan / square meter) about $625 thousand. If the use of indoor lighting positioning, LED lamps for the hardware costs, according to the energy efficiency of 30%~50% calculation, one to two years can be recovered all costs, the same area of the manual debugging costs only 5000 yuan.

Subversion of tradition, business change beyond imagination

For now, the traditional business are lack of guidance, accurate advertising and emergency evacuation and other outstanding issues, while the mall traffic decline, while the user demand can not be met, and constantly attacked the wave of electricity providers, resource wars have smoke four online and offline, and the birth of O2O mode effectively to ease the line under the conflict, the integration of online and offline resources to offline demand through online way rapid screening out. Indoor positioning technology fits the O2O business logic, its powerful function and positioning platform system can be transformed into the location information of the user data, according to the user's basic information, shopping preferences, active period and frequency to fully tap the user needs, effectively solve the traditional shop door "needs no satisfaction", "no flow shop," and "members, no interaction, there is no praise, sharing, etc..

According to the chairman Lin Mingfeng said, Chau Ming technology has developed a set of solutions for indoor localization based on the O2O, through the LBS query, 3D navigation, street maps, preferential information push and so on, businesses can realize online real display, precise push, interactive and other purposes, consumers can also fully understand all the information easily the store needs to be fast, meet, store experience a substantial increase in the popularity of shopping malls, natural increase, precision marketing can select effective customers, thus