Chengdu old and new lighting city is flourishing or overdraft future?

Chengdu, a "fortune" Global Forum on the city, also favored by the lighting industry, so many investors in droves. In the past two years, the major professional lighting stores in Chengdu have sprung up everywhere, so that Chengdu set off a "business tide".

In the golden palace, magnificent, eight benefits, the river several veteran professional lighting city under the guidance of last year opened a new lighting city has four. With the expansion and development of the city, the professional market will become more and more intense competition. In the plastic - Bomei furniture MALL will also be opened in November this year. Chengdu lighting city more and more, each place.

So in the lighting industry downturn in the environment, the situation of the various lighting City, how to deal with the dealer and how to deal with coup.

Sparse traffic

Chengdu city and the surrounding city lighting, found that in addition to the senior gold palace, brilliant, Yi Fu River, eight traffic a little more, several other lighting city is relatively deserted, few traffic. But rarely move out from the city lighting dealers, as some good brand; some rely on the "repeat" to maintain sales; some success be promoted step by step.

Insiders said that the Chengdu lighting market has long been saturated, not the more the better, the reason why the opening is still in the commercial real estate speculation. After analysis and summary, there are four reasons for the lack of Chengdu Lighting City traffic:

First, the high vacancy rate of the house. On the face of Chengdu in recent years, many real estate sales, large and small office buildings, housing abound. But many real estate are real people buy, the actual number of people living in the house. Most of the people who buy a house is to do investment, after the decoration is not one of the reasons for the purchase of home improvement market is less.

Second, now the building of affordable housing throughout the country, the economic application of the housing authority is a unified procurement of housing decoration materials. As a result, and the housing authority is a good relationship between the enterprises accounted for the advantage. Housing Authority directly from the enterprise procurement, so it will not go through the store, which is the cause of the lack of light market traffic.

Third, the development of e-commerce platform. Part of the consumer directly through the online purchase orders, cheap and easy to operate.

Fourth, Suning, Gome, IKEA and retail supermarkets have lamps for sale, which attracted a part of the retail Passenger flow. Lighting market is great, but the brand is much and miscellaneous, give a person a kind of "squandering charming eyes" feeling, than to the retail supermarket convenient.

These factors lead to sharp decline in traffic lighting market, the advantages of the traditional channels (distributors) in entering the LED era, the channel gradually diversified, the advantages of traditional channels have been lost, the dealer should adjust good mentality to face reality.

Lack of good brand

Although the Chengdu lamps market, but throughout the store is not difficult to find, the lack of resources has never been, but the brand.

To do the brand needs a process, it is difficult to really become a brand. From ten years ago to the initial formation of the street shop business concentration, and then settled in the professional lighting stores, many lamps and lanterns businesses have gone through this process. "Chengdu's Huanggang lighting lamp Changhong general manager Chen Yong said, with the development of lighting market, most businesses are undergoing transformation. In the process of transformation, we can find a major problem in the terminal store, which is the lack of brand awareness.

Chengdu lighting market space, although it is difficult to form a large brand effect, the real name is rarely. In the store can see a variety of brands, in addition to those recognized by the big brands, there are unknown small brands.

The terminal stores brand and messy for two reasons, one is the industry started late, the brand needs a long process, especially the LED brand is popular, but really good brand is not much; another reason is because the lamp has the advantages of simple manufacture, high demand, the original manufacturer do not need to build the brand can get a good income.

So, into the lamps will find brand lamps now out of order, claiming to be the "brand" of the lamp is too much, the brand manufacturers, distributors and other independent brands to form the industry status quo dragons and fishes jumbled together, the lack of brand awareness.

Some dealers said that even the professional lighting market in the investment process, the strength of the competition for the strength of the dealer is also stronger than the intensity of the competition for the brand. At present, it seems that Chengdu is not only bigger and stronger in the market itself, it should be bigger and stronger brands, give full play to the brand's appeal to make the market better and better.