Canton Tower to join the global landmark lighting relay, lit pink light propaganda breast cancer prevention

Chinese, Guangzhou -- the night of October 9th, one of the most famous landmarks Chinese, Canton Tower is more than 6 thousand sets of LED lighting into the gorgeous pink, declared a by PHILPS and its global business partners for breast cancer awareness and co sponsored the global landmark lighting relay in mainland China successfully passed, and this global event to a climax.

With the development of social economy and the quickening pace of people's life, the incidence of breast cancer is increasing year by year, which has become the first killer of women's health. However, the early diagnosis and treatment of breast cancer has not been paid enough attention by the public. It has been proved that early diagnosis and early detection can greatly improve the cure rate and reduce the risk of death. October, world breast cancer prevention month. In order to enhance the importance of early detection of breast cancer, from October 1st to 31, PHILPS combined with the world's 100 famous landmarks and buildings, the relay will be lit by a symbol of breast cancer prevention pink LED light.

The global relay began to light great in strength and impetus from Mexico and Brazil in October 1st, as of 8, dozens of city landmark of Russia, Japan and Holland, Germany, Austria, Poland, Serbia, the United States and other countries have been lit. With the evening of October 9th Canton Tower was lit, the relay began in China, then, in the evening of 10, Hongkong and Taiwan will also participate in the relay to the light.

As the first China tower, a landmark building in Guangzhou, the Canton Tower show a new style breakthrough Chinese assertive and innovation; at the 2010 Asian Games, Canton Tower Ambilight lighting LED won the world's attention. The Canton Tower to join the global lighting relay, to the people of the whole world has once again demonstrated its incomparable charm, and Canton Tower strong symbolic meaning and social influence, to arouse more attention to the work of the prevention and treatment of breast cancer.

PHILPS is committed to improving people's lives with meaningful innovation. As a very concerned about human care technology companies, PHILPS has been actively advocating and promoting the prevention and treatment of breast cancer. Since 2011, PHILPS has launched a global campaign to promote early detection of breast cancer, in October each year with pink lights lit the city's landmark building. At present, the lighting has become one of the world's most influential breast cancer prevention campaign, only in 2012, there are 40 landmarks in the city lighting, attracted more than one hundred million people.

2013 is PHILPS announced the implementation of the long-term development of breast cancer prevention plan for second years. PHILPS hopes to make a positive contribution to the cause of breast cancer prevention and control with the help of the three major sectors: health care, lighting and quality of life. In addition to the "global landmark lighting relay", PHILPS will also be in October to carry out various forms of breast cancer prevention publicity and promotion work, including providing free breast examination for 10000 women worldwide, the early diagnosis of breast cancer; mobilization of 115000 global employees actively donations, to support Europe, Asia and North America three famous the international agency for breast cancer prevention of pioneering research.

For more information about PHILPS breast cancer prevention campaigns, please visit the event website: http://philips.com.cn/e/breastcancerawareness