What kind of products are the most popular for manufacturers? Why sell? What is happening in a British media about the lighting industry.
Finding out what's really going on in a market is not so easy. The American market research firm IBISWorld in a March this year released "at the beginning of the British electrical lighting equipment, the use of" Research Report: lighting products can be seen everywhere, such as homes, workplaces, shops, hospitals, airports and stadiums. The report is expected to total sales figures for the UK market during the 2013~2014 period of 3 billion 100 million pounds, but about who is the buyer, how much to buy or why to buy less. As many reports tend to focus on new products, but not necessarily the most popular products. But in fact, on the market a lot of people are concerned about what is the real selling products, these products may be taken by surprise in size between ushered in the success, or even ignore the development trend of the industry, especially those products from effective technology. For those who do not meet the requirements of heavy load products, there is always room for new, such as a more general fitting or an unexpected new way, can open up new markets or increase penetration rate.
Such as the market, museums and galleries are a lot of transformation, which means that lighting designers and manufacturers are looking for ways to solve new problems, or from a new perspective to solve the old. Easy to install, long-term performance and energy-saving emission reduction requirements are driving sales.
Focus on Museums: Concord (CO)
The best selling product of Havells Sylvania (HI million years) is its Concord Beacon Muse (harmony lighthouse Mousika) LED adjustable spotlight (including motherboard dimmer). The product also received a number of awards, including the best lighting design award for indoor lighting in 2011, in the past year, the company sold a total of 6800 pieces of a single product, the company said, the spotlight for museums, art galleries and high-end retail environment customized to meet their specific requirements, including different beam angle, UV / IR and radiation protection, energy saving and high color, the LED engine has also recently upgraded, in order to improve the light output and color, to improve color recognition, especially in the red end of the spectrum.
Lateral thinking: Art Meade
The design of the Artemede Algoritmo linear lighting system provides great flexibility, which led to its success throughout europe. Artemide Sales Manager Peter Price said: "this product application footprint across Europe, the Algoritmo is a linear lighting system, 40 mm wide, mainly used in retail and hotel applications, surface mounted or embedded into the wall, T5 or LED fluorescent lamp can be used as light source. Ultra-thin solutions such as this, combined with LED can now be used in a variety of applications, whether new construction applications or renovation projects. This is a highly flexible, visual innovative lighting solutions, high efficiency chip type products can be used T5 fluorescent light, white light and RGB LED light source. The Algoritmo module can be connected by a system of vertical and horizontal links, including wiring by pre wire gear.
No drive success: Aurora (Aurora)
Aurora Product Manager Shyel Stark said: "the leader in our products, the best selling M10 downlight fire in recent months, last year's sales of more than 500 thousand, so we expand the range of products, this year, M10 is also a finalist in the 2014 lighting design award, the collection of the LED light source lamp dimming, high voltage, motherboard chip no external power supply, drive or electrolytic capacitor. We see that the non drive technology has become a major trend. "Stark added:" the customer gradually no longer choose cheap but poor or poor control of glare light distribution of LED products, optical M series by providing a high color, reduce glare control, uniform light distribution and beam has been recognized by the market to imitate halogen. "
Street smarts: DW Windsor
DW Windsor lighting company said its best-selling product is the new Kirium LED street lamp. Its main selling point is its adaptability, which provides the choice of the number of light engine, light distribution, color temperature, the installation contractor can also adjust the drive current and universal bracket to adapt to support. High intensity discharge lamp (HID) can be replaced, can provide up to 71% energy saving, and can focus on monitoring, dimming and switching.
Slim line: ACDC
Four kinds of LED type ACDC lamps sold, downlight and linear lighting sales the largest share, respectively 40% and 35%, for the rest of the floor and focus lighting. Azeta downlight used in hotels, retail and commercial, 2000 of which are used in the major banks in Sweden and Latvia, Lithuania and Estonia. ACDC linear LED lighting Fino and IGLu last year, the largest shipments, mainly for the construction of the facade, a multi-functional, low-key but powerful lighting effects. Well known projects also help sell. Fiber optics counterattack: Crescent (New Moon)
Crescent lighting, the largest source of income is 070 CRE040 / LED optical projector, 36W or 70W, respectively 2640 and 4320 lumens from the production of 1M fiber, can be used for cabinet lamp and lamp, fiber decorative chandeliers, wall lights and special applications. It can be used in Museum, display, high-end home, decoration and other typical optical fiber applications, it was launched in 2011 as a substitute for
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