2013 Guangzhou lighting Festival implanted too many ads have been questioned

The opening of nearly half a month of the third Guangzhou festival of lights, the main venue of the city square and nine sub venues are attracting a large number of spectators, but commercial ads this year festival of lights too much, and the night scene of the hawker rampant, the festival beauty discount.

Guangzhou lighting Festival 2013

Scene: 10 meters there are 6 advertisements

In Huacheng square, the audience will find almost every light works introduction panels, are accompanied by obvious lighting industry related companies advertising.

The experience of the region is printed with two-dimensional code posters large famous attractions in Guangzhou, every ten meters, then with a 1 square meters of commercial advertising, covering the main contents of the posters, in a two-dimensional code experience area within the corridor, just 10 meters distance is set up 6 plastic advertisements. There are complaints from the public, advertising too much, undermine the integrity of the posters, it does not look good.

In the central city square, has an area of dozens of square meters museum experience, this consists of an annular lighting device, a lighting brand logo is a large enterprise, even showing the production of the lamp and bulb and other works in the device. Lee said the public, the feeling is an enterprise exhibition. "

In the upper and lower nine minutes of the venue, a main lighting device works are located in the upper and lower nine square, but the work is indeed a commercial real estate sales department.

"When you work here, night lights across the waistline is dazzling, the square itself has many building lighting is very bright. "Mr. Li to work in the flower city square near that night through the city square, the works of light is too harsh, especially two of maximal amplitude of main works, plus the city square is light," a lap down, eyes uncomfortable. "

For the commercialization of the festival, many people have different views.

Dong said the public, the original lighting Festival is a carnival, there is no need to demand too much work.

Less innovation and less work

Last year, the International Festival of lights, Huacheng Plaza and Haixinsha region, a total of 24 sets of art lighting node and the creation of the 15 lighting devices.

Compared with last year, this year's lighting festival in addition to the door of the lights work magic mushroom, Haixinsha Park did not put any lighting Festival works. In the Flower City Plaza, this year's lighting works only more than and 20, lighting works mainly concentrated in the north and south sides of the city square, and the city square in the middle of a long are not set any lighting works, lighting works set and did not like the previous Light Festival show continuous arrangement.

In addition to a substantial reduction in the number, many viewers to watch the festival also complained about the quality of Light Festival this year, the work is not enough. Last year with the so-called 'magic mushrooms' photo, I did not expect this year to take a photo again, there is nothing new. "

CPPCC members: should not be a senior advertising light box"

Guangzhou city CPPCC member Han Zhipeng said, work is not innovation, commercial Sauvignon and light pollution is the three issue of the audience is most concerned about, "since the festival of lights is to allow people to enjoy the good lighting works, it should be possible to avoid nuisance. "Han Zhipeng believes that if the advertising so just transplant excess works into the" advanced ", the advertisements on some regret," the operation of the market is necessary, but not equal to direct its performance for commercial advertising. "