Xinhua News Agency LED display screen grab do terminal boss

LED large screen with its strong dynamic visual stimuli, cultural eye-catching signs, more and more embedded into the urban space, from a purely technical culture evolved into a cultural symbol of daily.

Recently, Dalian City, the revitalization of the road leading to the Development Zone on the way, a huge LED display a more than and 140 square meters is very eye-catching. The display changes made "Dalian District of Jinzhou welcome you, joy passion as in the District of Jinzhou, stand in a new starting point to achieve a new leap forward" slogan, with new scenery, bustling, modern enterprise such as pictures, and the real-time playing District of Jinzhou, the latest information, to show their vigorous development, thriving in Jinzhou New Area magnificent.

Forward position, Chinese sound coverage Wuzhou

This is called "Xinhua media" LED big screen, Xinhua news agency is the use of advanced Internet and digital transmission technology, the multimedia full display of news and information dissemination platform, with the function of video, pictures, text and other daily, Xinhua News Agency broadcast television news and rolling news. In fact, only in Dalian, Xinhua media has been installed three, Bohai Hotel facade of 120 square meters of LED screen and children's hospital walls of the 150 square meters LED screen, etc.. According to Xinhua news agency, Liaoning branch deputy editor in chief Li Xiaolin introduction, "Xinhua media" is "the Xinhua multimedia display screen is referred to as", according to Xinhua news agency, the Party Central Committee and the State Council requirements, comply with the international and domestic situation development new situation, through the "forward position", more direct and more effective participation in the international competition of the media, a the implementation of the transformation of major initiatives strategic national news agency.

In December 9, 2010, the Xinhua news agency put up a LED big screen in Zimbabwe's capital, Harare, after the Xinhua news agency will be the main city construction in the world of a batch of LED big screen, let the Xinhua media to the world, the number will reach 100. Let the people of the world more intuitive, more timely understanding of a real China, strengthen China's right to speak abroad, to enhance China's national image and the international influence of the Xinhua news agency. In the audience accept the information channels, habits and ideas of profound changes today, LED this new media not only for business attention, and become the news media to achieve strategic transformation landing point.

The public image of Chinese media operators maximum screen

Xinhua media, as the unified title of the Xinhua News Agency LED big screen and the main news carrier in the world, has been installed in major cities in the country has more than and 100, has become the largest LED large screen operators. Headquarters for the big screen rolling news and TV news set more than and 30 columns, set up a "Xinhua media management departments and feeds, strictly take on domestic FSB media news writing program management, establish the LED video monitoring system, broadcast real-time monitoring of each block of frequency media, even advertising content is strictly issued system. TV programs for 400 minutes a day, up to 800 minutes this year. Real time broadcast important news at home and abroad is the Xinhua media, the primary function, the insertion of less than 20% of the ads, mostly public welfare. In Dalian, "Xinhua media advertising volume at present is controlled within 10%, and public service advertising distinctive features, such as playing Dalian tourism, construction of city promotional film, charity promotional film, all kinds of emergency information etc.. Many city leaders and the public said with emotion, only the Xinhua news agency, such a national media, there is such a generous atmosphere of the school, as a valuable gold media to do a lot of public service. Li Xiaolin said so.

In place of service, guide the development of new ideas medium frequency

LED frequency media is undoubtedly the new darling of the information communication market. According to the U.S. market research firm CIR predicts that within 5 years the world's LED big screen market sales will grow from $3 billion 200 million in 2004, up to $5 billion 600 million in 2008. Outdoor big screen has been spread all over almost all commercial street, pedestrian street, its advertisers focus on the world's top 500 enterprises, local consortium and local brands. In the case of the LED national standard has not yet been introduced, LED market regulation is still a vacuum zone. Li Xiaolin said that what we are doing is to regulate the news and advertising, and guide the healthy development of the market norms. Our philosophy is to do public service, the service to be in place in Dalian. Every day we broadcast 3-5 Dalian news, timely, concise and lively, good publicity. During every major holiday in Dalian, major activities, our "Xinhua media" will appear "Xinhua media frequency to the people of Dalian regards" blessing of slogans, wholeheartedly for the people of Dalian in service at the same time, the Xinhua news agency and Dalian closer to the distance. In support of the Dalian municipal government, at present, Dalian is the country with the "Xinhua media" big screen most of the city, our service concept and operation mode are many brothers branch as the successful experience and transplant.

Talking about the development strategy of "Xinhua media", Li Xiaolin full of pride: we have reached an agreement with Dalian radio and television, will jointly produced a show, using frequency media real-time broadcast, real-time broadcast of major event in Dalian, such as the International Fashion Festival, international marathon, Spring Festival will be fireworks, Football Super League. Also establishment of big screen of Xinhua news agency and Dalian news in the municipal government hall, at the airport, train station, subway and other port installation screen, and use the new media, the election of public photography organization "I love