Discussion: how to identify the core competitiveness of LED lighting market positioning

TOYOTA international Nichia, CREE, PHILPS, OSRAM, the synthesis of five giant monopoly in the high-end product market, the five companies in their products and market characteristics, have formed a complete industrial chain of LED. At present, LED lighting industry has formed the industrial distribution and the pattern of competition in the United States, Asia, Europe's three largest region dominated by a situation of tripartite confrontation. They use their innovative advantages in the field of new products and new technologies, mainly engaged in the production of high value-added products. What is the core competitiveness of LED lighting in 2011?

Faced with a huge market opportunity and so crazy lighting market competition, the world's biggest LED companies are increasing research and development efforts, new technology has made breakthrough progress, LED lighting technology is accelerating the pace of innovation. Identify and consolidate the position in the market competition.

Form analysis of domestic lighting

Emerging markets, Russia's growth rate of up to 166.8%, the South American market growth of about 121%, the Middle East market growth also reached 43%, slower growth in Africa is only about $14%. In emerging markets, only the ASEAN market exports rose not fall, down 8.6% over the same period last year. The existing lighting industry, mainly in the long-term development strategy of consciousness is not strong, quick action, highlighting the lack of effective control and the quality of the products exported to the low-end market, market competition ability is weak, which is helping and regulatory focus, and industrial structure optimization and upgrading of the difficulty and focus.

LED lighting technology to speed up innovation in how to identify the positioning of the competition in the lighting market?

The first half of the year, the international economic recovery of favorable factors, Zhongshan lighting products export growth year-on-year, but the export process, product quality, lack of effective control in the low-end market, export market competition ability is weak and other issues are still more prominent. Aiming at the existing problems in the lighting industry, since the Zhongshan inspection and Quarantine Bureau since the second half of 2009, which increased the production enterprise's assistance, with the promotion of the new classification management approach, a planned and targeted dispatch business backbone to help businesses find the problem and the right medicine, encourage enterprises to take the road of brand and quality. Since 2008, the United States, European high-end market suffered the subprime crisis, credit crisis in Greece, Zhongshan, many enterprises in the development of electric light source and lighting to low-end products to the Middle East, South America, ASEAN, for the pursuit of profit a low price to meet customer requirements, reduce the overall quality of export lamps. Among them, energy-saving lamps, outdoor lights, LED lights more prominent problem.

Positioning of the core competitiveness of lamps Market

The introduction of traditional lighting giant LED new light source, accelerate the formation of a new business model. Governments actively develop environmental regulations, prohibit the use of incandescent lamps. In addition, it is worth mentioning that, in recent years, the rapid rise of China's LED industry in Taiwan, its chip production and packaging production accounted for the world's first position. Data show that China's Taiwan market share of more than 60% of the world, but its products can not enter the ranks of the first grade. Because of the global lighting electricity consumption in the total consumption of 20%, of which up to 90% of the electrical energy is converted into heat energy consumption, is not cost-effective, in environmental protection and energy saving considerations, LED lighting has quickly become popular technology and industry. At the same time, governments actively develop environmental regulations, in the interests of the market and regulations to stimulate the interests of the global LED industry showed rapid growth trend.

LED lighting benefits are obvious. Australia in 2007, the world's first introduction of the prohibition of the use of incandescent lamp regulations, the European Union in March 2009 passed the regulations on the elimination of incandescent lamps. Therefore, the world's two major traditional lighting companies OSRAM and PHILPS in recent years to speed up the layout of the field of LED lighting. Their entry to promote the rapid development of the LED lighting market, but also to speed up the pace of technological progress in LED.

The advantages of LED lighting is self-evident. LED lamp luminous efficiency is very high, long life, its luminous efficiency can reach 2.5 times the fluorescent lamp, incandescent lamp 13 times. The luminous efficiency of incandescent lamp is very low, only 5% of the energy can be converted into light energy, and 95% of the electric energy becomes a heat wave. With the rapid development of the LED industry in the field of lighting, traditional lighting giants hope that through the introduction of new light source design, lighting products will be more innovative. Therefore, LED lighting and traditional lighting two areas are gradually combined to accelerate the formation of a new lighting business model, which is very conducive to the rapid promotion of the use of LED lighting.