Winter plus reshuffle weight small LED Enterprises

LED lighting industry in China after more than and 10 years of development, from the beginning of the hundreds of development to the current more than 2 thousand, of which SMEs account for about 80% of the market share. But with the continuous development of the industry, the trend of consolidation is also intensified. In the LED lighting industry winter approaching, small and medium-sized enterprises facing reshuffle, the enterprise should hold together for warmth, or fight the enemy separately, the Public opinions are divergent.

Small and medium-sized enterprises to large enterprises are still the winter sleep without any anxiety.

2011 light market prices fluctuate, so far the light source prices fell by about 30%. Market capacity is expanding, but more than 60% of the packaging enterprises do not make money. There are two main reasons:

The first is a small package company big price war, low prices lead to product quality can not be guaranteed, thereby affecting the source, and low order volume and can not effectively control the cost of production, resulting in a vicious cycle.

Secondly, as more and more enterprises engaged in the packaging industry, production capacity exceeds demand, which directly led to the decline in product prices. This situation and customers affected by the impact, holding a wait-and-see psychology, so that some small enterprises hoarding goods serious liquidity problems, to the sale of products, leading to a number of small businesses without fail.

Contrary to the plight of small businesses, almost all of the major packaging companies are rising sales trend, part of the company's sales increased by more than 60%. Although the price of light source has declined, but the increase in sales so that a substantial increase in production, coupled with a stable customer, can effectively control the cost of production, so there is still a certain profit space.

LED industry reshuffle soon, new vitality

It is reported that next year, the market capacity of finished lamps and light products continue to increase, prices will continue to decline, but the decline compared to 2011 will slow down.

Industry in the survival of the fittest, the effective integration of resources, more conducive to the strength of the development of enterprises with ideas.

With the gradual maturity of the finished lamp technology, people's recognition of LED lighting increased, with the price gradually reduced, LED lighting industry market prospects are considerable. At present, many shopping malls have switched to LEDT8 lamps, and some clothing stores have begun to replace the traditional halogen lamp LED ceiling lamp. Commercial lighting may be a breakthrough in LED lighting applications in indoor lighting. In particular, LEDT8 lamps and LED ceiling lamp, as long as the technology further reform, the price will be slightly adjusted, it will ignite the market.

Jointly develop standards, enterprises Baotuan heating

In November 8, 2011, three safety optoelectronics, Elec-Tech, Tongfang, honglitronic, Yankon, Han's laser and REFOND etc. more than and 20 domestic and foreign enterprise LED G20-LED summit held in Shenzhen, and announced the launch of the establishment of G20-LED product specification working group. It can be said that enterprises Baotuan heating, standardize the operation of the market, an important measure for the healthy development of the industry.

This shows that LED companies have realized that in the severe economic situation, and it is struggling, it is better to unite, the formulation of standards and standardization of the market, to create a good environment for development and orderly, seek common development.

Yankon general manager Guan Yong said: LED industry faces the challenge of upgrading, especially in the sapphire substrate as the representative of the upstream areas, investment continued high fever, and beginning of the year and MOCVD have entered the procurement installation and commissioning stage, resulting in a substantial increase in production capacity, increase the pressure on the stock, leading LED companies are forced to lower prices. To ensure the market share.

Ruifeng photoelectric general manager Gong Weibin pointed out: the lower reaches of the lighting market, the lack of reasonable market access mechanism and the national mandatory standards, resulting in uneven product quality, affecting the end consumer's trust in LED lighting.

Upstream overcapacity, the LED industry is not entirely a bad news. "Guan Yong said, overcapacity will inevitably lead to the upstream chip greatly reduced, thus lower the downstream LED application product price, this is a good news for the development of the application of the LED market, the key lies in whether we are under the unified standards.

Guan Yong said that if the LED lighting manufacturers to follow a unified market standards, LED applications market will grow substantially next year, after all, now the price of LED lighting products have been close to the price of energy-saving lamps.

Complementary advantages of enterprise cooperation, choose the machine

Some economists said that once the Chinese economy into the winter, 25% of the enterprises will fall. With the upgrading of the LED lighting industry competition, the industry into the era of meager profit, which will inevitably lead to financial strength is not strong small business bankruptcy.

Faced with rising costs of the industry, the dual pressures of increased labor costs, enterprises only continue to upgrade their product added value, effectively reduce costs, in order to be able to take the initiative in the crisis. Most of China's small and medium sized LED enterprises from the beginning of holding the content with the idea, short-sighted, weak anti risk ability, the development of enterprises in the state. This part of the enterprise development goals are not clear, the lack of brand advantage, no guarantee of product quality, for they should strengthen their own construction, increase the intensity of development, enhance the competitiveness of enterprises, or really powerless.

We often say that ideas determine the way out. For small and medium-sized enterprises with good business ideas or advanced management model, the crisis can be considered to seek cooperation. Choose to cooperate with large enterprises, the use of their own advantages and customers and large enterprises to complement each other, and strive for