LED lighting: meaningful innovation beyond technology research and development

"How to speed up the transition to better technology? How to choose the appropriate lighting in the right environment and the right place? How to install lighting fixtures in the park? How to save costs? How to develop standards for lighting...... "A series of question marks revealed the lighting industry many companies are thinking about the problem. People have come to realize that sustainable development is no longer a choice.

"Not only governments around the world are taking different measures, but the new light and new energy industries are also responsible for the upgrading and transformation. PHILPS lighting (China) research and development, general manager of PietDerks had also told the media that improving the efficiency of lighting is an urgent issue in the industry. This is why, for the lighting industry, "innovation" means especially profound.

PHILPS lighting as an example, the company's reply reporter said in the message: "integrated traditional lighting products manufacturers need to transition to the terminal customers, consumer oriented lighting solutions provider (in order to cope with the trend of innovative industry). "

Perhaps, as PHILPS lighting global chief technology officer KlaasVegter said: "really can make the enterprise success to differentiate from competitors, the reason is not only excellent technology, more importantly, insight into the needs of users and the market, and the user's needs and desires into innovative products. "

Innovation achievements

"For a long time in the past, PHILPS lighting has been the impression of a light bulb, parts manufacturers, more focused on the field of B2B. The general manager of PHILPS lighting division China Lin Liangqi's very real.

As he has been doing this for two years, PHILPS "transformation" this thing has been trying to reverse the traditional "bulb" impression. Through a deep insight into consumer demand, LED lighting technology leader, ten years, PHILPS lighting has experienced a profound transformation: from a high yield, low value-added, technology driven electronics, transformation into high growth, high added value, market oriented company, to become a diversified company. However, if you want to ask this difficult transformation of the road magic? PHILPS lighting may only say two words, that is, innovation.

What is innovation? PHILPS lighting global chief technology officer KlaasVegter answer intriguing: innovation is different from invention. Only if an invention is converted into a product or service and is successfully put into the market, which truly meets the needs of the user and improves the quality of life of the people. "

In Klaas's view, the so-called meaningful innovation beyond pure technology research and development.

Take the company as an example. It is understood that PHILPS lighting has a complete set of professional innovation system, emphasizing people-oriented concept. For example, the company set up a special application of PHILPS lighting technology center of innovation, innovation as the engine, coordinate and lead other departments to promote PHILPS's innovative practice. This system from the strategic formulation, the concept of interpretation, product prototype, improved to the market, every step of the chain, each stage is fully considered the views and feedback of the end customer, around the needs of people.

We introduce the multidisciplinary team from marketing, psychology, sociology, design and technology, not only by observing people in the actual environment to gain insight into the behavior of consumer demand, another is through qualitative and quantitative research and repeated verification, improvement, and finally to the market to meet consumer demand for innovative products. "KlaasVegter said," not only that, we also introduce the 'open innovation' mechanism, through sharing with partners cooperation and technology innovation, to enter the market at a faster speed, lower cost. "

In addition, people in the industry view, PHILPS lighting in innovation there is something unique, that is, in the field of home lighting to build a new platform for communication with the end consumer. It is reported that from the beginning of 2008, PHILPS in the country has opened nearly 200 lighting brand stores and 1500 stores in the shop, the simulation of the real home environment, in the product experience on the way to make innovation.

LED lighting industry trend

With the growing demand for home environment, quality of life, home lighting market is full of potential. "We believe that in the field of lighting, energy-efficient lighting can help people cope with the energy crisis and climate change and other global challenges, at the same time, people-oriented innovative lighting solutions, especially the application of LED technology, can the atmosphere of space for people to create a safe, efficient, comfortable and pleasant. Lin Liangqi told reporters that in the future, the pursuit of home lighting is energy-saving, beautiful, stylish, comfortable, healthy and perfect combination.

According to PHILPS's research results, compared with traditional lighting, LED lighting market share in 2008 was 7%, while in 2015 will reach 50% by 2020, this figure is expected to exceed 75%.

Shun should trend, PHILPS said, very optimistic about the Chinese LED lighting market, there will be 30%~50% production will be conducted in China, employing more local staff, close to the Chinese market. In addition, China will also carry out a variety of engineering applications in various provinces and cities. In order to better meet the needs of local consumers and consumer habits, the industry must continue to strengthen the local R & D investment. PHILPS lighting in the mail to our reporter